Published On: Sat, Aug 1st, 2015

Yahoo Will Acquire Fashion Startup Polyvore

Yahoo only announced that it has reached an agreement to acquire style-focused village Polyvore.

In a blog post about a deal, Yahoo’s comparison clamp boss of publisher products Simon Khalaf highlighted “Polyvore’s imagination on community-driven practice and retailer-supported commerce” and wrote that a understanding “will accelerate Yahoo’s digital calm expansion plan opposite a areas of social, mobile and native.”

Khalaf also pronounced a Polyvore group will be fasten Yahoo and operative out of a company’s offices in Sunnyvale, San Francisco and New York, with co-founder and CEO Jess Lee stating directly to him.

While Yahoo is highlighting a skeleton to incorporate Polyvore’s commerce and village facilities onto properties like Yahoo Style and Yahoo Beauty, a orator pronounced there will be “no change” to a startup’s website and apps: “With Yahoo’s support and investment, a record and business are approaching to grow with time.”

Lee pronounced something in her post about a deal:

Going forward, Polyvore will still be a same Polyvore that we love, though we’ll have some-more resources to make it even bigger better. Our goal of lenient people to feel good about their character will stay a same. We’ll continue to supplement cold new product facilities and hurl out new perks for tip members. We’ve achieved a lot on a own, though together with Yahoo we can take Polyvore to a fullest potential.

There’s some personal story here, too. Lee participated in Yahoo CEO Marissa Mayer’s associate product manager module during Google, and she pronounced a recommendation Mayer gave her during a pursuit talk after desirous her to leave Google for Polyvore.

Founded in 2007, Polyvore allows users to crop wardrobe and accessories, mix them into outfits and make purchases. According to CrunchBase, a association lifted $22.1 million in appropriation from investors including Benchmark, Harrison Metal, Matrix Partners and DAG Ventures — it’s been some-more than 3 years given a final reported round.

Yahoo has been particularly desirous during Mayer’s tenure, though that seemed to have slowed down this year. The financial terms of a understanding were not disclosed.

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