Published On: Wed, Feb 24th, 2016

WordPress Sites Now Support Google’s AMP To Make Mobile Pages Load Much Faster


Google has some large skeleton when it comes to creation a web faster on your mobile phone. The association only combined AMP-enabled pages in a mobile hunt results. And one of a initial companies ancillary a new Instant Article-like format is an critical one — Automattic, a association behind WordPress.com.

AMP (also famous as Accelerated Mobile Page) is an open-source plan that borrows some ideas from Facebook’s Instant Articles and brings them to a open web. An AMP-enabled page loads 4 times faster, and it could be useful when we are in a center of nowhere with a bad dungeon reception.

The WordPress group has followed a plan and worked on a possess doing of AMP. Starting today, any website on WordPress.com now automatically supports AMP. There’s zero to do. Self-hosted WordPress websites can also capacitate AMP by installing a plugin.

And finally, WordPress.com VIP customers, such as Quartz, FiveThirtyEight, Fortune and TechCrunch can capacitate support for AMP. This final partial is pivotal as AMP is mostly targeted toward news articles for now. Whenever we hunt for a news story on Google, there is now a carousel of AMP-enabled stories (it’s going to be critical to see either non-AMP stories get retrograded following this change). Nuzzel’s app also serves AMP-enabled pages when it can. TechCrunch will shortly support AMP.

So how does it look? If you’re on an AMP-powered WordPress site, we can supplement “/amp/” during a finish of a URL and get a optimized version. Here’s an instance on Longreads’ blog. It’s a stripped-down chronicle of a normal post.

And we don’t remove most as AMP markup supports a far-reaching operation of features. For instance, AMP has worked with ad networks, such as Outbrain, AOL, OpenX, DoubleClick and AdSense, to emanate optimized tags for mobile pages. So we can still put ad tags in your AMP-enabled pages. Similarly, we can supplement analytics tools. But these JavaScript calls will be optimized.

For self-hosted WordPress sites, there are several hooks in a formula to customize your AMP template. The association is still operative on an easier customizing interface for WordPress.com sites.

As for all a things that customarily delayed down web pages today, such as embeds, JavaScript-heavy calm or Flash, WordPress strips out this calm from a AMP pages. Comments are also wanting by default.

WordPress adding AMP support is a large understanding as 25 percent of a web runs on WordPress. The AMP plan is off to a good start with WordPress’s backing. All WordPress sites are now potentially AMP-enabled.

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