Published On: Sat, Aug 1st, 2015

Why Polyvore’s Jess Lee Sold To Yahoo

Yahoo bought Polyvore in what we’ve listened could be a $60 million understanding today. Both Polyvore and Yahoo were silent on those details, though Polyvore co-founder Jess Lee did tell TechCrunch her association will continue to do a same thing as it’s been doing before – now on a incomparable scale and with some-more resources from a tech hulk run by Marissa Mayer.

“We also cruise there’s a lot of sparkling opportunities to confederate and mix army with a digital magazines, such as Yahoo Style and Yahoo Beauty,” Lee said.

Polyvore will sojourn a standalone product, according to Lee, though she will now news to Yahoo SVP of publisher products Simon Khalaf, who reiterated a village formation aspect of a deal.

“Every time we’ve seen an integrated village we’ve seen enchanting things happen,” Khalaf said. “We’ve seen it in Yahoo Sports, we’ve seen it in Yahoo Finance and we really see that in Polyvore and a good product that a Polyvore group has built.”

Mayer played a large partial in a deal, according to Khalaf and Lee. However, Khalaf emphasized that it was a consistent of village and commerce opportunities on Polyvore that gathering a acquisition. “That’s what gathering us to cruise this and get it authorized and speak to a Polyvore group who really reciprocated,” he said.

This also gives Polyvore another entrance to monetize. “By partnering with Yahoo we can hurl out a ad height opposite a Yahoo network by integrating with Yahoo Gemini,” Lee said.

Polyvore has partnered with Yahoo on a few other projects, and Lee told TechCrunch talks of a understanding started from there. We should also note that 3 ex-Yahoo engineers — Jianing Hu, Guangwei Yuan and Pasha Sadri — started Polyvore behind in 2007.

When asked because this was a time to sell, Lee pronounced it was “the right time and a right amount” and that she was “very, really happy with a outcome.”

Featured Image: Fortune Live Media/Flickr UNDER A CC BY 2.0 LICENSE

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