Published On: Tue, Apr 10th, 2018

What Zuckerberg’s congressional testimony doesn’t say

There’s a lot of penetrating methodical hindsight on arrangement in Facebook arch executive Mark Zuckerberg’s created testimony to Congress forward of his coming during hearings on Wednesday, though zero that indicates Facebook is prepared to come to terms with a problems rotting a core of a amicable network.

The bulk of Zuckerberg’s opening matter is an chronological research of a events of a past dual years that have painful a company’s repute and share price.

Zuckerberg is fortifying his association on dual fronts as he faces down a members of Congress that could umpire his association out of existence — user remoteness and height integrity.

In a testimony, Zuckerberg highlights a initial stairs that Facebook has taken to tighten down entrance for third parties and to do some-more to fight feign accounts and a widespread of misinformation.

These stairs consecrate what are now Zuckerberg’s common assurances… Facebook is sacrificing a possess increase to rise new collection and sinecure new crew to fight bad actors that would precedence Facebook’s user information for their possess fun and profit. Facebook has taken stairs before a U.S. choosing to base out bad actors and will take even some-more stairs now — given those initial efforts weren’t enough.

Near a tighten of his created testimony, Zuckerberg writes: “I wish to be transparent about what a priority is: safeguarding a village is some-more critical than maximizing a profits.”

What Zuckerberg’s testimony fails to mention, as ever, is either users themselves will ever be stable from Facebook.

Ultimately Facebook’s liaison is about how most a association knows about a users and how most energy those users afterwards have to control how Facebook relates (or shares) a knowledge.

As Wired columnist Zeynep Tufekci forked out in a mainstay this weekend, that’s been Facebook’s problem since a company’s inception.

By now, it ought to be plain to them, and to everyone, that Facebook’s 2 billion-plus users are surveilled and profiled, that their attention is afterwards sold to advertisers and, it seems, most anyone else who will compensate Facebook—including unpalatable dictators like the Philippines’ Rodrigo Duterte. That is Facebook’s business model. That is because a association has an roughly half-a-trillion-dollar marketplace capitalization, along with billions in gangling money to buy competitors.

All of a stairs that Facebook is holding now to “make certain what happened with Kogan and Cambridge Analytica doesn’t occur again” usually grasp one thing — consolidating Facebook’s control over a user information that it can make accessible to a customers.

The policies only revoke a flue of information that focus developers, advertisers and others can openly entrance (the importance here is on free). For those who wish to compensate a association for a information — there’s no pledge that it won’t be used in some way.

As Tufekci writes, Facebook is a notice engine — that’s a core of a business and a sale of that notice to bidders is a approach that it functions to bond a “community.” And safeguarding that village is a good approach to also strengthen Facebook’s profits.

The problem for Facebook starts with a height itself — and Zuckerberg’s designs for it. And it won’t be solved with a singular congressional hearing.

To capture Congressional doubt and change a conversation, Zuckerberg could have offering solutions for Facebook to proactively residence a problems that nag it — over a adoption of a One unfolding that could giveaway Facebook from a promotion bondage that evidently connect it to being a digital notice state is a introduction of a subscription service (as my co-worker Josh Constine suggested progressing this year).

For regulators looking during intensity authorised solutions, a focus of GDPR standards opposite a whole Facebook height would be a step in a right direction. Zuckerberg has committed to it, though his association has a story of unwell to live adult to a promises to users. Perhaps Congress will find a approach to remonstrate Facebook’s arch to assistance a association keep a word… and equivocate another reparation tour.

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