Published On: Wed, Dec 16th, 2020

Upstream aims to be a new home for your veteran amicable life

Last fall, amicable analytics startup SocialRank sole a product and business to Trufan, permitting a group to concentration on something new: a veteran amicable network. Today, they’re strictly unveiling Upstream to a public.

To be clear, CEO Alex Taub told me that he’s not perplexing to reinstate LinkedIn — he concurred that interjection to network effects,”If we wish to go and try to take down LinkedIn, you’re not going to be means to take them down.”

Instead, a idea is to emanate something that fulfills a opposite need. Where LinkedIn works essentially as an online résumé and rolodex, Upstream aims to assistance users build a connectors and relations that are critical to their careers — something that’s sorely indispensable during a time when large-scale meetups and conferences aren’t unequivocally probable (though we’re positively perplexing to emanate a practical homogeneous during TechCrunch).

“This is a place for your veteran amicable life,” Taub said.

Upstream’s initial product focused on veteran groups and communities, permitting users to post what a association called Professional Asks, like if they’re looking to sinecure someone for a certain position or need an introduction during another company.

Taub suggested that things unequivocally took off with Upstream’s subsequent product, Upstream Events, where Upstream would horde a guest speaker, afterwards attendees were matched adult for five-minute, one-on-one video chats with a other people during a event.


Image Credits: Upstream

Upstream says it’s already hosted some-more than 100 events, with 72% of people who who attend one eventuality subsequently attending another.

While a group has built mixed products (and we’ve lonesome some of them already), they’re surveying a broader prophesy now and rising some new facilities during a same time.

For one thing, while communities were formerly common around a private, unlisted link, we can now crop all a opposite communities in a Discovery section. At a same time, village organizers will be still be means to control who joins by commendatory or rejecting new members.

There’s also a new spin on Events called Office Hours, permitting users to set aside structured time for practical one-on-one sessions with anyone who’s meddlesome in vocalization to them. These sessions can be listed publicly, or they can be unlisted, so that we usually share them around email or within a certain community.

Upstream screenshot

Image Credits: Upstream

In a blog post, Taub remarkable that he met his SocialRank/Upstream co-founder and CTO Michael Schonfeld around, and they’re perplexing to replicate that knowledge here:

Let’s contend we are a CMO of a vast association and we wish to give your people a eventuality to accommodate 1:1. The suspicion of coordinating a particular scheduling of 10 notation blocks regulating your Outlook calendar and email is not attractive. But with Upstream, we are means to select a 30min retard we wish to offer and how prolonged we wish a sessions to be. You confirm we wish to run your bureau hours each other Friday during 2pm ET for a rest of a year. The eventuality is built and means to be common seamlessly to whoever we select to offer a Office Hours to.

In fact, Taub’s post lists some-more than 30 opposite people who are already charity bureau hours on Upstream, including New York Times contributor Taylor Lorenz, Foursquare co-founder/Expa partner Naveen Selvadurai and Amazon Photos Head of Product Nate Westheimer.

Upstream is also announcing that it has lifted an undisclosed volume of pre-seed appropriation from 8-Bit Capital, Human Ventures, Basement Fund, NYVP and several angel investors.

Looking ahead, Taub pronounced that a subsequent large priority is rising a web chronicle of Upstream (which is now accessible around mobile app), and to continue building live experiences, asynchronous practice and facilities that yield genuine utility.

“We suppose a destiny when professionals come to Upstream for an eventuality or Ask, and stay for a constrained opportunities that make Upstream an energizing and profitable knowledge for them,” he wrote.

SocialRank sells biz to Trufan, pivots to a mobile LinkedIn

About the Author