Published On: Mon, Apr 24th, 2017

Uber Had Been Tracking iPhones Even After App Was Removed or Phone Wiped

Back in 2015, Apple CEO Tim Cook roughly took down a Uber app from a App Store. Why? Because Uber was tracking iPhones even after a app was private or phone wiped.

Uber CEO Had a Meeting with Tim Cook After it Came to Light That a Company Was Tracking iPhones

Uber took things into a possess hands when it came to light that users were formulating mixed accounts for a float hailing use in sequence to collect mixed rewards. The association on a hand, had to do something about this problem immediately. So, they pushed out an refurbish to their app that was ‘fingerprinting’ iPhones, so that Uber knew that a comment has been combined regulating a same device. This pierce was authorised by Uber CEO Travis Kalanick himself.

This is where a story gets weird.

Even after a user had private a app, Uber was still means to brand a same iPhone during any given indicate regulating a device’s UDID. If that doesn’t lift your eyebrow, afterwards we will be astounded to learn that a association could do a same even after a phone had been wiped behind to a bureau settings. And in sequence to stay as growth as possible, Uber geo-fenced Apple’s domicile in Cupertino, so that a association wouldn’t know about this practice. Ultimately, Uber’s unwashed tactic was caught by Apple. Once it was, CEO Tim Cook summoned Uber CEO Travis Kalanick to his bureau and threatened to mislay a app from a App Store if a use wasn’t topsy-turvy entirely. If a app had been removed, Uber would have mislaid millions of users in one fell swoop, something that Travis caved into.

Mr. Kalanick told his engineers to “geofence” Apple’s domicile in Cupertino, Calif., a approach to digitally brand people reviewing Uber’s program in a specific location. Uber would afterwards blear a formula from people within that geofenced area, radically sketch a digital lasso around those it wanted to keep in a dark. Apple employees during a domicile were incompetent to see Uber’s fingerprinting.

So yes, it’s sincerely easy to lane an iPhone regulating an app, supposing it managed to trip underneath Apple’s radar completely. But let’s wish no one else had been doing what Uber has been.

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