Published On: Tue, Feb 2nd, 2016

Twitter Starts Taking Its Logged-Out Users Seriously

Twitter announced dual updates today that should make it easier to use for logged-out users — a organisation of people a association has generally not taken as severely as it should.

First of all, Twitter is now rolling out a updated homepage, that creates it easier for logged-out users to cavalcade into interesting messages, cinema and videos on a height though carrying to pointer adult for it, to some-more countries. Until now, this homepage was usually accessible in a U.S. and Japan. It’s also bringing a improved logged-out out knowledge to mobile users in 23 countries, a association said.

Compared to Twitter’s progressing homepages, that generally left intensity new users scratching their heads given it hardly explained because they should use a service, this new page makes Twitter seems like a distant some-more mouth-watering place for newbies.

That’s a plea Twitter has prolonged indispensable to address. The association has struggled to grow a user bottom – a metric Wall Street needs to see rise. But on a flip side, a association knows that a use is used and seen by distant some-more people than those who have indeed combined accounts, or those who sojourn signed-in to their accounts.

In fact, Twitter has pronounced in a past that it has as many as 500 million users who stop by to review tweets though signing in or registering. It has experimented with reaching — and monetizing — this assembly in opposite ways.

Not usually did it emanate a homepage that lets these users improved crop a site, it tested display Promoted Tweets to those though an account, too. And the company has discussed other ways to tweak how Twitter form pages were displayed to logged out users.

Twitter initial introduced its revamped homepage final year, permitting users to crop topics like sports, news, entertainment, record and more. The homepage has developed a bit given then, with some-more importance on Twitter’s curated Moments and other “Featured” content, reflecting an increasing editorial focus.


Perhaps even some-more critical than a tellurian rollout of a web homepage, is Twitter’s proclamation that it’s also rising a identical refurbish on mobile today.

“Before today, we could see particular Tweets though it was tough to learn stories and conversations function on Twitter though signing in,” a Twitter organisation writes in today’s announcement. “Now, we can check out a news story as it unfolds, dive into a play-by-play discussions around a game, and afterwards come behind again to see that sell between dual rappers everyone’s been articulate about.”

The vigilant behind both updates is flattering most a same: make Twitter some-more appealing for those who aren’t a media junkies that make adult a core user group.

The new home timeline will turn accessible opposite 23 countries, when users visit from their mobile device.

This new mobile homepage is now rolling out in Argentina, Australia, Brazil, Canada, Colombia, France, Germany, Japan, Kenya, India, Indonesia, Italy, Mexico, Netherlands, Nigeria, Portugal, Saudi Arabia, South Korea, Spain, South Africa, Taiwan, a UK and a U.S.

The same countries (minus U.S. and Japan, where it’s already live) will now get a web homepage as well.

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