Published On: Sun, Feb 23rd, 2020

Twitter acquires Stories template builder Chroma Labs

Is “Twitter Stories” on a way? Or will we usually get collection to send prettier tweets? Well now Twitter has a talent for both, as it has usually acquired Chroma Labs. Co-founded by Instagram Boomerang contriver John Barnett, Chroma Labs’ Chroma Stories app let we fill in stylish blueprint templates and frames for posting collages and some-more to Instagram Stories, Snapchat, and more.

Rather than gripping Chroma Stories around, Twitter will be bursting adult a Chroma Labs patrol to work on a product, pattern and engineering teams. The Chroma Stories iPhone app won’t be close down, yet it won’t get some-more updates and will usually work until there’s some violation change to iOS.

“When we founded Chroma Labs in 2018, we set out to build a association to enthuse creativity and assistance people tell their visible stories. During a past year, we’ve enabled creators and businesses around a universe to emanate millions of stories with a Chroma Stories app,” a Chroma Labs group writes on a site. “We’re unapproachable of this work, and demeanour brazen to stability a goal during a incomparable scale – with one of a many critical services in a world.”

We’ve reached out to Twitter for some-more sum on a understanding and any cost paid. [Update: Twitter confirms this is an acquisition, not usually and acqui-hire of a group as it initial appeared, yet Chroma Stories is shutting down. It refused to divulge a terms of a acquisition, yet pronounced all 7 employees of Chroma Labs are entrance aboard. The group will be operative on a Conversations multiplication during Twitter, and a understanding is meant to boost a talent, leadership, and imagination for portion open discussions. A Twitter orator also confirms that Chroma will close down a business and destiny versions of a app will not be available.]

Founded in late 2018, Chroma Labs had lifted a seed turn in early 2019 and counted Sweet Capital, Index Ventures, and Combine VC as investors. Barnett’s associate co-founders embody CTO Alex Li, who was an engineering manager on Facebook Photos and Instagram Stories; and Joshua Harris, a former product pattern manager on a Oculus Rift and Facebook’s protracted existence filters.

With Chroma Stories, we could select between retro filters, holiday-themed frames, and snazzy collage templates to make your Stories demeanour special amidst a millions posted any day. Sensor Tower estimates Chroma Stories had 37,000 US downloads and 617,000 tellurian downloads to date. That temperate accepting notwithstanding a app’s peculiarity competence explain because a group is fasten Twitter.

By snatching adult some of a smartest talent in visible storytelling, Twitter could give a text-focused app some spice. It’s one of a few amicable apps but a Stories product already, and a artistic collection are utterly limited. Better ways to lay out photos in tweets could make Twitter some-more pleasing and reduction burdensome to differentiate through. That competence make it some-more appealing to teenagers and assistance it boost a user count, that now lags behind Snapchat.

Twitter has turn a world’s open record for words. The Chroma Labs talent competence make it a real-time gallery for art and pattern as well.

[Update 3:05pm Pacific: Twitter confirms that this is a full merger of a Chroma Labs company, not usually an merger as we creatively printed.]

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