Published On: Tue, Feb 9th, 2016

Timing Is Everything: Twitter Unveils First View Ads, Videos At The Top Of Your Timeline

Twitter has been in a spotlight for a past several days over allegedly approaching (longstanding) plans to change a sequence of Tweets in your timeline. But while a CEO has reliable there are no such plans for this week, Twitter is adding a new product in a promotion business that does underscore a fact that on Twitter, timing does count for a lot.

First_viewgraphic_4Today Twitter is phenomenon a new video ad section called First View. Advertisers opting for a First View position will radically burst to a front of a queue in Twitter’s ad network, removing a tip ad mark a initial time a chairman opens Twitter, for a duration of 24 hours.

At launch, First View will be video usually — pulling Twitter’s expostulate to enhance a offerings in abounding media. A spokesperson says Twitter is deliberation expanding to other Tweet forms int he future.

An instance of how it looks is here to a right:

The news comes during a vicious time for Twitter.

The association is due to announce a Q4 and full-year gain on Wednesday, Feb 10. And only yesterday a batch dipped to next $15/share for a initial time — a pointer of how some investors continue to doubt either a association will be means to denote that a user bottom is augmenting rather than stagnating, and that a advertising-based business indication is flourishing along with that.

Adding in some-more reward ad units is one approach for a association to boost a revenues per user, that could also assistance to equivalent a smaller domain play formed around easier ads for a incomparable audience.

First View ads (Promoted Tweets) will be rolled out primarily in a U.S. and name U.S.-managed clients, across Twitter’s mobile and desktop apps and, with a tellurian hurl out designed for a nearby future. Mobile web and third-party apps are not upheld during this time, says the spokesperson.

(And in box we were wondering, the spokesperson didn’t respond to a doubt we had about either accurate accounts will see First View ads. As we competence recall, some accurate accounts users have not had ads served to them in a while.)

Neither a blog post about First View from Deepak Rao, nor a spokesperson, revealed anything about how First View is being labelled compared to other Promoted Tweet ad units.

But the fact that First View gives advertisers a desired position during a tip of a feed — putting to rest a worry that some people only don’t corkscrew that most on Twitter — and that it’s focused around reward video, both indicate to Twitter’s seductiveness in building some-more higher-priced tiers around a categorical line of income generation. Other ad units launched recently that support this plan embody “conversational” ad units and a enlargement of Twitter’s Amplify video program.

So who will be a standard advertiser regulating a new First View unit? With a fact that it’s centered around video, you’ll be really unsurprised to hear that one aim marketplace is the party industry:

“Word of mouth is some-more critical than it has ever been in film marketing.  And there is no improved word of mouth amicable height than Twitter. Twitter‘s First View is a good event to widely discharge the trailer for Mike and Dave Need Wedding Dates while generating hum and amicable conversation. We are means to strike a extended movie-going assembly with good video in a approach that not only garners views, though indeed creates amicable momentum,” said Marc Weinstock, boss of selling during 20th Century Fox in a statement.

Featured Image: Justin Sullivan/Getty Images

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