Published On: Sun, Feb 14th, 2021

This Week in Apps: Bumble’s IPO, Google’s blank remoteness labels, a developer crusades opposite scams

Welcome behind to This Week in Apps, the weekly TechCrunch array that recaps a latest in mobile OS news, mobile applications and a altogether app economy.

The app courtesy is as prohibited as ever, with a record 218 billion downloads and $143 billion in tellurian consumer spend in 2020.

Consumers final year also spent 3.5 trillion mins regulating apps on Android inclination alone. And in a U.S., app use surged forward of a time spent examination live TV. Currently, a normal American watches 3.7 hours of live TV per day, though now spends 4 hours per day on their mobile devices.

Apps aren’t usually a approach to pass idle hours — they’re also a vast business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x aloft than those though a mobile focus. In 2020, investors poured $73 billion in collateral into mobile companies — a figure that’s adult 27% year-over-year.

This week, we’re holding a demeanour during a Bumble IPO, app store subscription income and speak to a developer on a electioneer opposite a feign ratings plaguing a App Store. We’re also checking in on a blank Google remoteness labels…with a spreadsheet of all 100 apps.

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Bumble IPO

Bumble, a dating app positioned as one of Tinder’s biggest rivals, began trade on open markets on Thursday. The association labelled a shares during $43, above a progressing aim operation of $37 to $39. But once live, BMBL began trade adult scarcely 77% during $76 per share on Nasdaq, shutting a day with a marketplace tip of $7.7 billion and a batch during $70.55.

Bumble prices IPO during $43 per share

The app itself was founded in 2014 by early Tinder exec Whitney Wolfe Herd, who now, during 31, is a youngest lady owners to take a U.S. association open and, interjection to a IPO, a world’s youngest self-made lady billionaire, as well, pronounced Fortune.

Wolfe Herd successfully leveraged her trust of a online dating market, afterwards sum that with an bargain of how to position a dating app to make it some-more appealing to women.

On Bumble, women summary first, for example, and a association mostly touts facilities and updates designed to strengthen women from bad actors. A lot of what Bumble does is usually charity and spin overlaid on a Tinder model. Like other dating apps, Bumble uses a identical format to bond intensity matches: a swipeable “people catalog,” where users demeanour during photos, primarily, to establish interest. Bumble, like others, also creates income by charging for additional facilities that give users a improved shot or some-more fit experience.

But all this works given users believe Bumble to be different. They trust Bumble is also means of delivering higher-quality matches than Tinder, that has increasingly re-embraced a persona as a hook-up app.

The IPO’s success also sends a vigilance that investors are awaiting in-person dating to miscarry post-pandemic, and stealing in early on a subsequent vast mass marketplace dating app is an easy win.

Developer crusades opposite scammy subscription apps

Developer Kosta Eleftheriou, a Fleskly co-founder, has been on a electioneer opposite a scammy and spammy apps overrunning a App Store, as good as Apple’s disaster to do many about it.

Earlier this month, Kosta complained that copycat apps were undermining his stream business, as a developer of an Apple Watch keyboard app, FlickType. Shady clones increased by feign ratings and reviews betrothed a same facilities as his legit app, though afterwards sealed their business into unreasonable subscriptions, earning a scammers hundreds of thousands per month.

Apple urged to base out rating scams as developer highlights nauseous cost of coercion failure

In his eyes, a problem wasn’t usually that clones existed, though that Apple’s miss of courtesy to feign reviews finished those apps seem to be a improved choice.

Although Apple finally private many of his feign competitors after his rants gained press attention, he’s undone that a complement was so damaged in a initial place.

This week, Kosta returned with another Twitter thread detailing a multimillion-dollar scams that feign to be a best Roku remote control app. One app, “Roku Remote Control – Roki,” for example, had a 4.5 stars opposite 15K+ ratings. The app was a giveaway download, though immediately tries to close users into a $4.99/week subscription or a lifetime remuneration of $19.99. However, a app offers a “buggy, ad-infested, feeble designed” experience, Kosta says.

He afterwards used AppFigures to see usually those reviews of a Roki app that also had text. When displayed like this, it was suggested that “Roki” was unequivocally usually a 1.7-star app, formed on consumers who took a time to write a review.

What’s worse, Kosta has also argued, that even when Apple reacts by stealing a bad actor’s app, it will infrequently concede a developer to continue to run other, even some-more essential scams.

Kosta says he motionless to spearhead a debate about App Store scams to “get a word out about how all these scams conduct to means themselves by a unaccompanied common smirch in a App Store — one that has been damaged for years.”

He also records that nonetheless Apple responded to him, he believes a association is anticipating for a story to blow over.

“The approach Apple attempted to promulgate with me also didn’t assistance palliate my regard — they possibly don’t get it, or are actively perplexing to let a story hiss out by some token gestures. But what they need to do initial and foremost, is acknowledge a emanate and strengthen their customers,” Kosta told TechCrunch.

One intensity evidence here is that given Apple financially advantages from successful subscription app scams, it’s not encouraged to prioritize work that focuses on cleaning adult a App Store or feign ratings and reviews. But Kosta believes Apple isn’t being intentionally antagonistic in an bid to grow a subscription business, it’s usually that feign App Store reviews have turn “a can that’s been eternally kicked down a road.” Plus, given Apple touts a App Store as a place users can trust, it’s tough for them to acknowledge error on this front, he says.

Since a electioneer began, Kosta has listened from others developers who have sent him examples “dozens and dozens of scams.”

“I will usually keep exposing them until Apple acknowledges a problem,” he says.

Top subscription apps grew 34% to $13B in 2020

Apps saw record downloads and consumer spending in 2020, globally reaching somewhere around $111 billion to $112 billion, according to several estimates. But a flourishing partial of that spend was subscription payments, a report from Sensor Tower indicates. Last year, tellurian subscription app income from a tip 100 subscription apps (excluding games), climbed 34% year-over-year to $13 billion, adult from $9.7 billion in 2019.

The App Store, not surprisingly, accounted for a vast cube of this subscription revenue, given it has historically outpaced a Play Store on consumer spending. In 2020, a tip 100 subscription apps worldwide generated $10.3 billion on a App Store, adult 32% over 2019, compared with $2.7 billion on Google Play, that grew 42% from $1.9 billion in 2019. (Read some-more here.)

Top 100 subscription apps grew 34% to $13B in 2020, share of sum spend remained a same

Google-Apple Privacy Label quarrel drags on

Google pronounced it would refurbish a iOS apps with remoteness labels weeks ago. While it did hurl out some, it has nonetheless to refurbish tip apps with Apple’s new labels, including pivotal apps like a Google hunt app, Google Pay, Google Assistant, Google One, Google Meet, Google Photos, Google Calendar, Google Maps, Google News, Google Drive, Gmail and others. (Keep lane of this with me here. Want to help? Email me.)

Google to supplement App Store remoteness labels to a iOS apps as shortly as this week

Overall, a infancy of Google’s apps don’t have labels. While Google substantially indispensable some time (and a lot of lawyers) to demeanour this over, it’s now super late to put a labels out there. At this point, a iOS apps are out of date — that Google incidentally alerted users to progressing this week. This is awful optics for a association users already don’t trust, and a win for Apple as a result. (Which, of course, means we need to know for certain that Apple isn’t loitering Google’s submissions here…)

Still, Google had time to get this done. Its Dec formula solidify is prolonged over, and everybody else, for a many part, has gotten on house with a new labels. Why can’t Google?

Platforms: Apple

Apple might shortly concede users to set a opposite default strain service. The association already non-stop adult a ability to name a opposite default browser and email app, though now a new underline in a iOS 14.5 beta indicates it might concede users to set another service, like Spotify, as a default choice when seeking Siri to play tunes. This, however, could be an formation with HomePod and Siri voice control support in mind, rather than something as concept as switching from Mail app to Gmail.

Apple Maps to benefit Waze-like facilities for stating accidents, hazards and speed traps. Another new underline in a iOS 14.5 beta will concede drivers to news highway issues and incidents by regulating Siri on their iPhone or by Apple’s CarPlay. For example, during navigation, they’ll be means to tell Siri things like “there’s a pile-up adult head,” “there’s something on a road,” or “there’s a speed trap here.”

Apple Maps to benefit Waze-like facilities for stating accidents, hazards and speed traps

Apple tests a new promotion container on a App Store. Users of Apple’s new iOS 14.5 beta have reported observant a new sponsored ad container that appears on a Search add-on of a App Store, underneath a “Suggested” streamer (the shade that shows before we do a search). The ad container is also labeled “Ad” and is a somewhat tone to compute it from a hunt results. It’s misleading during this time if Apple is formulation to launch a ad container or is usually contrariety it.

The App Store announces cost changes for Cameroon, Zimbabwe, Germany and a Republic of Korea.

Apple alerts developers to Push Notification use server certificate update, holding place on Mar 29, 2021.

Platforms: Google

Image Credits: XDA Developers

Alleged Android 12 screenshots snagged from an early breeze ask by XDA Developers uncover Google could be borrowing some ideas from Apple’s iOS for a subsequent update. One underline might put colored dots in a standing bar to prove when a camera or microphone are being accessing, for example. Users might also be means to toggle off their camera, microphone or plcae entrance entirely. Google might also supplement a “conversations” widget to uncover new messages, calls and activity statuses, among other things.

Google bans information attorney Predicio that was charity user data collected from a Muslim ask app to Venntel, a supervision executive that sells plcae information from smartphones to ICE, CBP and a FBI, following a Motherboard investigation. Google alerted developers they had a week to mislay a SDK from their apps or they’d be private from Google Play.

Google updated a instructor-led curriculum for Android Development with Kotlin, a vital refurbish for a march materials that were initial expelled in 2018. The new materials are designed for possibly in-person or practical learning, where educators mix lectures and codelabs.

Google quickly told users that their Google iOS apps were “out of date” — an annoying mistake that was after corrected server-side. The bug arrived during a time when Google has nonetheless to have updated a remoteness labels for many of a largest apps, including Google, Gmail, Assistant, Maps, Photos and others.

Augmented Reality

Apple expelled a new iOS app, For All Mankind: Time Capsule, to foster a Apple TV+ series, “For All Mankind.” The app was built regulating Apple’s ARKit framework, charity a new comment knowledge told in AR format featuring a show’s star. In a app, users join Danny as he examines keepsakes that bond to stories about impacting events in a lives of his parents, Gordo and Tracy Stevens, in a choice universe of a TV show.


✨ TikTok is expanding a e-commerce efforts. The association told marketers it’s formulation a pull into livestreamed e-commerce, and will also concede creators to share associate links to products, giving them a approach to acquire commissions from their videos. The association also recently announced a partnership with tellurian ad organisation WPP that will give WPP agencies and clients early entrance to TikTok ad products. It will also bond tip creators with WPP for code deals.

The Single Day Shopping festival gathering high mobile usage. Consumers spent 2.3 billion hours in Android selling apps during week of Nov 8-15, 2020, reports App Annie.


CULVER CITY, CA - OCTOBER 13: General viewpoint of a TikTok domicile on Oct 13, 2020 in Culver City, California. (Photo by AaronP/Bauer-Griffin/GC Images)

Image Credits: AaronP/Bauer-Griffin/GC Images

✨ TikTok’s sale of a U.S. operations to Oracle and Walmart is shelved. The Biden administration undertook a examination of Trump’s efforts to residence confidence risks from Chinese tech firms, including a forced sale of TikTok’s U.S. operations. The Trump administration claimed TikTok was a inhabitant confidence threat, and systematic TikTok owners ByteDance to deprive a U.S. operations if it wanted to continue to work in a country. Several vast tech companies stepped adult to a image to take on a intensity windfall. But Biden’s examination of a organisation movement puts Trump’s devise on an unfixed pause. As a result, a U.S. supervision will check a interest of of sovereign district justice judge’s Dec 2020 claim opposite a TikTok ban. Discussions between U.S. inhabitant confidence officials and ByteDance are continuing, however.

TikTok’s forced sale to Oracle is put on hold

✨ Facebook is pronounced to be building a possess Clubhouse rival. Mark Zuckerberg finished a brief coming on Clubhouse progressing this month, that now seems some-more like a reconnoitering mission, if The NYT’s news is true. Facebook will have to step lightly, given a still underneath regulatory inspection for anticompetitive practices, that enclosed cloning and appropriation a competition.

✨ Microsoft reportedly approached Pinterest about an acquisition of a $51 billion amicable media platform, though those talks are no longer active.

TikTok partnered with recipe app Whisk to supplement a approach for users to save recipes featured in TikTok videos. The underline is now in commander contrariety with name creators.

Mark Cuban is co-founding a new podcast app, Fireside. The Shark Tank star and financier has teamed adult with Falon Fatemi, who sole patron comprehension startup Node to SugarCRM final year. Fireside is fundamentally Clubhouse, though adds a ability to trade live conversations as podcasts.

SugarCRM acquires Node to benefit predictive patron intelligence

TikTok expands a Universal Music Group understanding usually days after UMG pulled a strain catalog from Triller, observant a app was self-denial artist payments.

Indian organisation ShareChat will confederate Snapchat’s Camera Kit record into a Moj app to capacitate AR features. The pierce will give Snap a foothold in a pivotal rising market.

Snap partners with ShareChat’s Moj to hurl out Camera Kit

Instagram pronounced it will levy stricter penalties opposite those who send violent messages, including comment bans, and rise new controls to revoke a abuse people see in their DMs. The proclamation followed a new hitch of extremist abuse targeted during footballers in a U.K. A corner matter from Everton, Liverpool, Manchester United and Manchester City cursed a abuse, observant “there is no room for racism, hatred or any form of taste in a pleasing game.”

Instagram tells creators that it won’t foster their recycled TikToks. The association announced around a @creators comment a set of best practices for Reels, observant that those featuring a watermark or trademark (which TikTok smartly attaches to a content), won’t be endorsed frequently on Instagram’s platform. Of course, TikTok creators are already present videos with tips about how to cut out a trademark from TikTok videos by initial exporting a video as a Live Photo, afterwards going to their iOS Photos app, clicking on a Live Photo and selecting “Save as Video.” Problem solved.


Image Credits: Google

Google Photos for Android adds formerly Pixel-only facilities — though usually if users allow to Google One. The paywalled facilities embody appurtenance learning-powered modifying collection like Portrait Blur, Portrait Light and Color Pop. There’s also a new video editor on iOS with an Android refurbish planned. The editor now lets we crop, change perspective, supplement filters, ask granular edits (including brightness, contrast, superfluity and warmth) and more.

Adobe adds partnership and asynchronous modifying to Photoshop, Illustrator and Fresco. The refurbish will be upheld opposite platforms, including desktop, iPad and iPhone.

Streaming and Entertainment

Waze adds Audible to a list of in-app audio players. The formation allows we to simply play your audiobooks while driving. Waze already upheld in-app strain integrations, like YouTube Music and Spotify, interjection to developer integrations with a Waze Audio Kit.

HBO Max is going international. The app will be stretched to 39 Latin American and Caribbean territories in June, replacing a existent HBO GO app.

Picture-in-picture mode returned to YouTube on iOS with a launch of a iOS 14.5 beta.


Facebook Messenger combined a new underline that creates it easier to retard and mass-delete Message Requests from people we don’t know. It also pronounced it’s operative on new ways to news abuse and providing improved feedback on a standing of those reports.

The Biden administration pauses a Trump anathema on WeChat. The administration asked a sovereign appeals justice to place a reason on record over a WeChat a day after it asked for a identical check over a TikTok case, observant it indispensable time to examination a prior administration’s efforts, that are now in a appeals stage.

Health Fitness

NHS Covid-tracing app has prevented 600,000 infections in England and Wales, researchers estimated in one of a initial studies of smartphone-based tracing. The app used a tracing complement built by Apple and Google.


The Robinhood recoil hasn’t stopped a downloads. Many users downrated a app after it halted meme batch trade progressing this month — a pierce that’s now underneath Congressional examination and has stirred mixed lawsuits. But a app continues to accept downloads. The day after it halted trades was a second-largest by downloads ever, and downloads remained high in a days that followed. In Jan 2021, a app was commissioned 3.7 million times in a U.S., or 4x a installs of Jan 2020.

Government Policy

Image credits: Thomas Trutschel/Photothek around Getty Images

The Chinese supervision blocked Clubhouse, that had been fast gaining courtesy in a country. The app itself had usually quickly been finished accessible in Apple’s China App Store final fall, though those had it commissioned could entrance a audio discuss bedrooms though a VPN. Prior to a ban, a organisation deliberating a 1989 pro-democracy Tiananmen criticism reached 5,000 participants — a max series of participants Clubhouse supports.

Clubhouse is now blocked in China after a brief uncensored period

A new North Dakota Senate check proposes to anathema app stores like Apple and Google from requiring developers to exclusively use their store and remuneration mechanisms to discharge apps, and would forestall them from retaliating, during a risk of fines. Apple’s Chief Privacy Engineer Erik Neuenschwander pronounced a check “threatens to destroy a iPhone as we know it,” and that Apple succeeds given it “works tough to keep a bad apps out of a App Store.”

The Coalition for App Fairness (CAF) announced that Meghan DiMuzio has now assimilated as a initial executive director. The advocacy organisation fighting opposite app store anticompetitive function is finished adult of over 50 members, including Spotify, Tile, Basecamp, Epic Games and others.

Security Privacy

The U.S. House of Representatives Committee on Energy and Commerce has asked Apple to urge a credit of App Store remoteness labels, so consumers aren’t harmed. The ask was finished after an examination by The Washington Post suggested that many labels were false, heading to questions as to possibly a labels could be devoted during all.

Apple will start to substitute Google’s “Safe Browsing” use used by Safari by a possess servers starting with iOS 14.5. Safari on iPhone and iPad includes a “Fraudulent Website Warning” underline that warns users if they’re visiting a probable phishing site. The underline leverages Google’s “Safe Browsing” database and blocklist. Before, Google might have collected user’s IP residence during a communication with Safari, when a browser would check a website URL opposite Google’s list. Now, Apple will substitute a underline by Apple’s possess servers to extent a risk of information leaks. The change was reported by The 8-bit, MacRumors and others, after a Reddit sighting, and reliable by Apple’s conduct of Engineering for WebKit.

A generically named app “Barcode Scanner” on a Google Play Store had been handling as a legit app for years before branch into malware. Users of a app, that had over 10 million installs, began to knowledge ads that would open their browser out of nowhere. The malware was traced to a app and Google private it from a Play Store. Unfortunately, users review-bombed a different, trusting app as a result, withdrawal it 1-star reviews and accusing it of being malware.

Google Chrome’s iOS app is contrariety a underline that would close your Incognito tabs with possibly Touch ID or Face ID to supplement some-more confidence to a browser app.

Google Fi VPN for Android exits beta and expands to iPhone. The VPN app, designed for Google Fi users, is meant to encrypt connectors when on open Wi-Fi networks or when regulating sites that don’t encrypt data. Users, however, doubt a remoteness charity by VPN from Google.

Twitter pronounced a iOS 14 remoteness refurbish will have a “modest impact” on a revenue. The companies joins others, including Facebook and Snap, in observant that Apple is impacting their business’s monetization.

💰 Quilt, a “Clubhouse” focused self-care, lifted $3.5 million seed turn led by Mayfield Fund. The app has a identical format to audio amicable network, Clubhouse, though bedrooms are dedicated reduction to dispatch enlightenment and some-more to wellness, personal development, spirituality, meditation, astrology and more.

Quilt, an audio amicable network focused on self care, raises $3.5 million in seed

🤝  Match Group, owner of dating apps like Match and Tinder, will buy Korean amicable media association Hyperconnect for $1.73 billion. The association runs dual apps, Azar and Hakuna Live, both that concentration on video, including video chats and live broadcasts.

🤝 Electronic Arts buys Glu Mobile, builder of a “Kim Kardashian: Hollywood” mobile diversion in a $2.4 billion deal. The all-cash understanding will also move other games, like “Diner Dash” and “MLB Tap Sports Baseball” to EA, that pronounced it finished a merger given mobile is a “fastest-growing height on a planet.”

💰 French startup Powder lifted $12 million for a amicable app for pity clips from your favorite games, and follow others with a same interests. The app can constraint video calm from both desktop and mobile games.

💰 Reddit’s gratefulness doubled to $6 billion after lifting $250 million in a late-stage appropriation turn led by Vy Capital, following a r/WallStreetBets and GameStop frenzy. The association was formerly valued during $3 billion, and is also corroborated by Andreessen Horowitz and Tencent Holdings Ltd.

Reddit raises $250 million in Series E funding

💰 SplashLearn lifted $18 million for a game-based edtech platform. The startup offers math and reading courses for Pre-K by 5th grade, and over 4,000 games and interactive activities.

💰 Goody lifted $4 million for a mobile app that lets we send gifts to friends, family and other desired ones over a calm message. The other user can afterwards personalize a present and share their address, if we don’t have that information.

💰 VerSe Innovation, a Bangalore-based primogenitor organisation of news and party app Dailyhunt and brief video app Josh, a TikTok rival, lifted over $100 million in Series H turn led by Qatar Investment Authority and Glade Brook Capital Partners. The turn turns a association into a unicorn.

💰 Tickr, an app that lets U.K. consumers make financial investments formed on their impact to multitude and a environment, lifted $3.4 million in a turn led by Ada Ventures, a VC organisation focused on impact startups.

Tickr, that allows sell investors to behind impact companies, secures $3.4M from Ada Ventures

📈 Huuuge Inc., a developer of free-to-play mobile casino games, lifted $445 million in a IPO in Warsaw, apropos Poland’s largest-ever gaming courtesy listing.

💰 Uptime, an educational app that offers 5-minute pieces of discernment from tip books and courses, lifted a $16 million “seed” turn led by Tesco CEO Sir Terry Leahy; businessman and authority of N Brown, David Alliance; and members of private equity organisation Thomas H Lee.

💰 Modern Health, a mental health services provider for businesses to offer to their employees, lifted $74 million, valuing a business during $1.17 billion. The Modern Health mobile app assesses any employee’s need and afterwards yield caring options.

💰 Scalarr lifted $7.5 million to quarrel mobile ad fraud. The association offers products to detect ad rascal before an advertiser bids and other collection used by ad exchanges, demand-side platforms, and supply-side platforms.

Scalarr raises $7.5M to quarrel mobile ad fraud

💰 Dublin-based food grouping app Flipdish, a Deliveroo rival, lifted €40 million from tellurian investment organisation Tiger Global Management. The app offers a reduce elect than other smoothness rivals and is even contrariety worker smoothness with startup Manna Aero.

💰 Jackpot, an NYC-based lottery sheet app, lifted $50 million Series C. The app allows users to play a lottery games in 9 opposite states, including Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas and Washington, D.C.

Insight’s iOS web browser supports “extensions”

Image Credits: Insight

A new startup called Insight is bringing web browser extensions to a iPhone, with a idea of delivering a improved web browsing knowledge by restraint ads and trackers, flagging feign reviews on Amazon, charity SEO-free hunt practice or even job out media disposition and misinformation, among other things. These facilities are finished accessible by approach of a browser’s “extensions,” that work by approach of a “sub-tab” workflow where we navigate regulating swiping gestures. For example, when online shopping, we could viewpoint a product you’re meddlesome in, afterwards appropriate over to see a accessible coupons, a devoted product reviews or to comparison emporium opposite other sites.

The app is a giveaway download on iOS.

App Annie Pulse

Image Credits: App Annie

App Annie’s new app Pulse is directed not during a some-more modernized researcher or marketer enthralled in data, though rather during a executive who wants a “more elevated, top-down view” of a app ecosystem, TechCrunch reported. The app offers easy entrance to a app stores’ tip charts, and collection for tracking apps, and a news feed highlighting new trends. Another feature, a App Annie Performance score, that aims to distill user acquisition, engagement, monetization and perspective into a singular benchmark.

The app is now iOS-only.

With a new Pulse app, App Annie offers a some-more eatable viewpoint of a data

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