Published On: Sun, Dec 20th, 2020

This Week in Apps: App Store remoteness labels, Facebook criticizes Apple over ad targeting, Twitter kills Periscope

Welcome behind to This Week in Apps,  href=””the weekly TechCrunch array that recaps a latest in mobile OS news, mobile applications and a altogether app economy.

The app attention is as prohibited as ever, with a record 204 billion downloads and $120 billion in tellurian consumer spend in 2019. Not including third-party Chinese app stores, iOS and Android users downloaded 130 billion apps in 2020. Consumer spend also strike a record $112 billion opposite iOS and Android alone. In 2019, people spent 3 hours and 40 mins per day regulating apps, rivaling TV. Due to COVID-19, time spent in apps jumped 25% year-over-year on Android.

Apps aren’t usually a approach to pass idle hours — they’re also a large business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x aloft than those though a mobile focus.

Apple launches App Store remoteness labels

Image Credits: Apple

Apple this week launched a betrothed App Store remoteness labels opposite all a App Stores, including iOS, iPadOS, macOS, watchOS and tvOS. The labels aim to give Apple business an easier approach to know what arrange of information an app collects opposite 3 categories: information used to lane you, information related to we and information not related to you. Tracking, Apple explains, refers to a act of joining possibly user or device information collected from an app with user or device information collected from other apps, websites or even offline properties (like information many-sided from sell receipts) that’s used for targeted promotion or announcement measurement. It can also embody pity user or device information with information brokers.

This aspect alone will display a attention of third-party adtech and analytics SDKs (software growth kits) — fundamentally formula from outmost vendors that developers supplement to their apps to boost their revenues.

Meanwhile, “data related to you” is a personal information tied to your temperament by your user comment on a app, your device or other details. (You can examination some-more about a module here.)

Apple launches a new app remoteness labels opposite all a App Stores

Axios compared how several amicable media and messaging apps examination as dynamic by a labels. Not surprisingly, it found that Facebook-owned apps collected some-more information than apps like Telegram, Signal and Apple’s Messages. It also found that Snap collected reduction information than a other vital amicable networks.

Others beheld that Google had nonetheless to yield any remoteness tab information for a biggest apps like Gmail, Googel Maps or Google Search.

Apple and Facebook quarrel over remoteness changes

Also this week, Facebook took out full-page journal ads to conflict Apple’s nearing privacy-centered changes, alleging that a preference will have disastrous impacts on tiny businesses. With a stirring refurbish to iOS 14, developers will have to ask users accede to use their IDFA identifiers for ad targeting purposes, and they’ll have really few characters to explain since it’s necessary. Most users, who are ill of carrying their information taken and resold though any personal control over that process, will approaching usually contend “No.”

On a one hand, Facebook has many to mislay as it already warned that though targeting and personalization, mobile app implement campaigns brought in 50% reduction income for publishers. And a impacts to Facebook Audience Network on iOS will be even worse. But Facebook says it’s well-diversified adequate so this one change won’t harm a business as many as it will smaller ones run by “aspiring entrepreneurs.”

Facebook isn’t happy about Apple’s nearing ad tracking restrictions

It also forked out that Apple’s interests aren’t usually about consumer choice. When developers make reduction income from a normal targeted ads, they’ll spin to other means of generating revenues — like in-app purchases and subscriptions, benefiting Apple.

We should also indicate out that Apple does a lot of information entertainment and targeting of a own. In your iOS Privacy Settings, when we corkscrew way down to a bottom of a page, afterwards click on Apple Advertising followed by View Ad Targeting Information, you’ll find Apple’s possess admissions of how it marks we opposite a platform, including information from your comment info (age, gender, location), and by what calm you’ve downloaded on Apple Music, Apple TV, Apple Books and a App Store. It uses this information to aim we with personalized ads on a App Store, in Apple News and in Stocks.

Apple, meanwhile, has presented Facebook’s tracking business as one that aims to “collect as many information as possible,” in sequence to “develop and monetize minute profiles of their users,” in a “disregard to user privacy.” And while it’s loyal that Facebook’s network spans apps and websites, Apple is doing a same thing within a possess ecosystem…of a billion iPhones and other devices. Devices where Apple’s possess apps are mostly pre-installed and contest with third-party services in areas like books, music, TV, fitness, news and more.

Plus, Apple told developers when it launched a new App Store remoteness labels this week, that developers don’t have to divulge a information collected by Apple itself. Uh, consternation since that is?

Instead, developers have to come purify about all a other ways they collect and use patron data, including if information brokers are involved.

The pierce of march is a large advantage for consumer privacy, as it establishes a new baseline for a industry, lays unclothed a volume to that users are tracked and army companies to re-establishment trust with their business instead of unctuous behind their behind to accumulate and sell their data. But it’s concurrently an easy smokescreen for Apple’s possess interests, and Apple should not get a pass on that aspect usually since it’s also “a really good thing.” Apple wanted a bigger apportionment of a adtech marketplace and to grow a subscription business and it wants to quarrel for consumer privacy. But it mostly usually highlights a latter when vocalization to reporters or origination open statements.

The risk of criticizing Apple for such a pro-consumer pierce is that it looks like a invulnerability of Facebook. But this emanate is too formidable to need that we simply name sides. There are ways that Apple can both tackle consumer remoteness issues and be some-more upfront about a possess ongoing information collection practices — and burying a information collection/ad targeting info during a really bottom of a iOS Privacy settings page is not it.

Twitter kills Periscope

Image Credits: Twitter

Twitter this week announced it’s shutting down a standalone livestreaming app Periscope, that it acquired in 2015. The association pronounced a app had been “an unsustainable maintenance-mode state” for some time, and Twitter has seen a use decrease as costs went up. The app will no longer duty by Mar 2021, though Twitter says it’s not giving adult on live video. It records that it brought many of Periscope’s core capabilities to Twitter over a years.

Users will be means to download an repository of their Periscope broadcasts and information before a app is private and those that have been published to Twitter will continue to live on as replays.

Twitter has a story of origination bad calls on a standalone apps that seemed like intelligent decisions during a time. The association was early to a thought that song and amicable could work good when tied together when it launched a standalone Twitter Music app in 2013. Years later, other companies have proven that to be loyal — TikTok pronounced this week a app is pulling hits, and got 70-some artists vital tab record deals. In 2020, over 176 songs upheld 1 billion views as TikTok sounds.

Twitter #Music Depends Upon, But Also Pales In Comparison To, Other Music Discovery Services

Another thought Twitter killed, of course, was Vine, a app that could have been TikTok, had it lasted.

Now Twitter is murdering a live video app, a plan it abandoned, as everybody else is reckoning out how to spin live video streams into e-commerce transactions. Today, Facebook and Instagram offer live video shopping, including in Instagram Reels, a TikTok rival. And TikTok itself launched a initial large exam of livestreamed video selling in partnership with Walmart. Other large names who are investing in live video selling embody Amazon through a QVC-like Amazon Live, Alibaba through AliExpress,, Pinduoduo, WeChat and TikTok’s Chinese sister app, Douyin.

One could disagree that Twitter usually wants to interest out a possess place and not follow a crowd, though a latest large underline was Stories, er, Fleets, a format that’s usually about everywhere. And a stream exam product is Spaces, a opposition to Clubhouse and a handful of other audio-networking startups.

Weekly News

Platforms: Apple

  • Apple launches App Store remoteness labels.
  • Apple releases macOS Big Sur chronicle 11.1, that allows iPhone and iPad apps though resizable windows to enter into full-screen mode on Macs with a M1 chip. HBO Max will advantage from this, as good as some mobile games.
  • The Mac App Store publishes a list of apps that take advantage of a new M1 chip.
  • Apple talks about how to pattern an App Clip URL some-more good in new blog post. It also announced that App Clip Codes — a visible picture that encodes a URL and can incorporate an NFC tab — are also now permitted for origination in App Store Connect or with a new authority line App Clip Code Generator.
  • Apple launched iOS 12.5 for comparison phones that don’t support iOS 14. The refurbish brings a COVID-19 bearing presentation support to these comparison inclination and other confidence fixes.
  • Apple releases iPadOS 14.4 open beta.
  • Apple publishes a beam to locking down your Apple devices, that could be quite useful for domestic abuse survivors.

Platforms: Google

  • Google announced a Play Store is now open to some-more automobile apps, including navigation, parking and charging apps for Android Auto.
  • Google Play Store opens adult to 22 new countries in Africa, Oceania and elsewhere.
  • Google announces Android Things height shutdown is Jan 5, 2021.


  • Amazon’s AWS announced a preview of Amazon Location, a use that will concede developers to supplement location-based facilities to their web-based and mobile applications. Amazon Location is formed on mapping information from Esri and HERE Technologies, and includes built-in tracking and geofencing, though not routing.

AWS launches Amazon Location, a new mapping use for developers


  • Game engine builder Unity teamed adult with Snap to move a Unity Ads supply to Snap Audience Network and move Snap Kit to diversion developers. From a Unity Asset Store, diversion developers can use Snap Kit’s Login Kit and Creative Kit, a latter that allows users to adorn their videos with stickers or ad AR lenses. Bitmoji avatars will be integrated with Unity in early 2021.
  • PUBG Mobile tops a list of billion-dollar mobile games in 2020, reports Sensor Tower. Five games surfaced $1 billion this year, including also Honor of Kings, Pokémon GO, Coin Master and Roblox.
  • Amazon’s Luna cloud gaming use arrives on Android. Like a iOS version, a use works by a web browser in a U.S. It supports some Pixel, Samsung and OnePlus inclination for now, with stretched device support nearing in time.
  • Roblox delays IPO to 2021. The association pronounced a IPO opening of Airbnb and DoorDash, that soared on their entrance withdrawal income on a table, finished it too formidable to cost shares.
  • A decider orders Apple to furnish support from Tim Cook and Craig Federighi in a Epic Games/Fortnite lawsuit. The execs might also be called to testify, along with Eddy Cue, if Epic gets a way. Facebook also pronounced this week it would assist Epic in a authorised conflict by providing ancillary materials and documents, as a partial of a find process.
  • Google’s cloud gaming service, Google Stadia, arrives on iOS. The use bypasses a App Store to instead use a web app. It works on both iPhone and iPad (iOS 14.3 is required). Most games will need a gamepad to work.

Augmented Reality

  • The Unity/Snap deal, mentioned above, includes an AR component. Snap’s Creative Kits allows users to share their gameplay, decorating still shots or 15-second videos with branded stickers, or attaching an AR lens that has been combined with diversion branding to share with their Snapchat friends. These shares work to acquire new users as well, as they embody mention links behind to a game.
  • Facebook’s Messenger Kids app updates with anniversary AR effects, as good as a approach for relatives to play Santa to kids.
  • Google adds an AR Baby Yoda in a Google Search app.

Googling for ‘Baby Yoda’ will move him into your vital room around protracted reality

  • Google also adds an AR-powered practical makeup try-on underline to a Google Search app in partnership with tip beauty brands.

Social Photos

  • Facebook launches a TikTok-like app, Collab, that focuses on collaborative song making. TechCrunch had a disdainful interview.
  • Twitter launches a voice-based Spaces amicable networking feature, a Clubhouse rival, into beta testing. The underline lets name Twitter testers for a time being accumulate in audio-only discuss bedrooms on Twitter’s platform.
  • Discord rolls out mobile shade sharing, permitting users to “hang out” and watch videos or anything else on their phone.
  • Facebook relaunches Instagram Lite app, starting with a exam in India before a tellurian rollout. The app is underneath 2MB in distance and is faster and some-more responsive. But it also lacks facilities like Reels, Shopping and IGTV.
  • Dating and friend-making app Bumble confidentially files for a Feb 2021 IPO.
  • Google Photos adds 3D “Cinematic” photos underline that uses appurtenance training to spin 2D photos into 3D — even if a strange didn’t embody abyss information from a camera. A practical camera afterwards animates a well-spoken panning outcome for a some-more clear experience.
  • TikTok’s new discipline strengthen policies on harassment, self-harm, assault and dangerous acts. The amicable app also rolled out new contentment features, like opt-in observation screens that censor pathetic content, a text-to-voice underline to make TikTok some-more permitted and COVID-19 vaccine info.
  • Halide’s developer offers a low dive on Apple’s new ProRAW picture format, that it describes as not usually origination RAW some-more powerful, though also some-more approachable. “ProRAW could really good change how everybody shoots and edits photos, beginners and experts alike,” a Halide blog post says. They’re not a usually one singing ProRAW’s praises — Halide forked to photographer Austin Mann’s blog post as well.

Google Photos adds 3D ‘Cinematic’ photos, and new Memories and collages

Streaming and entertainment

  • Netflix combined a new audio-only mode on Android that allows users to save bandwidth and instead usually listen to their program. The underline aims interest to rising markets users though could also offer as a approach to spin Netflix into an choice to listening to podcasts, during times.
  • Spotify launched on a Epic Games Store — a marketplace that’s moulding adult to spin a third-party app store. The dual companies are both intent with fighting Apple over a elect structure and manners on purchases.
  • TikTok expelled a first-ever U.S. song news that suggested a amicable app’s outsized change on a song industry. According to a report, some-more than 176 opposite songs surpassed 1 billion video views as TikTok sounds, over 70 artists that have damaged on TikTok’s height have perceived vital tab deals, including Claire Rosinkranz, Dixie D’Amelio, Powfu, Priscilla Block and Tai Verdes, and others.
  • TikTok launches on TVs. The app is initial permitted on Samsung intelligent TV models in Europe, though a Samsung partnership will concede it to be pre-installed going forward. The TV knowledge will be curated for family-friendly videos only.
  • Apple redesigns Shazam for iOS so it improved fits with Apple Music’s pattern language. The app is also now permitted on a web. Apple recently pronounced Shazam had over 200M MAUs opposite iOS and Android.


Image Credits: Walmart

  • Walmart partners with TikTok on a exam of a new shoppable product that will concede TikTok users to covenant within a app. The tradesman will run a holiday selling eventuality inside TikTok, where users can emporium from influencer videos. After a event, users can continue to emporium from Walmart’s TikTok profile.
  • Shoploop, an app founded within Area 120, Google’s in-house incubator, has graduated to Google Search. The app competes with efforts in video-based selling from Facebook, Instagram, TikTok and others. Google has now brought Shoploop’s short-form influencer videos to Google Shopping.
  • Discount e-commerce marketplace app Wish forsaken subsequent IPO cost in a marketplace debut. Wish non-stop during $22.75, subsequent a $24 per share IPO pricing. Investors might be responding to a fact that Wish is flourishing slower and has a many smaller user bottom than tip retailers, like Amazon and Walmart.
  • App Annie predicts U.S. users on Android will spend some-more than 1 billion hours in selling apps in Q4 2020, a 50% YoY increase. Mobile sales are approaching to strech $314 billion by year-end.

Security and Privacy

  • New mobile malware Goontact is targeting iOS and Android users in Chinese language-speaking countries, Korea and Japan. The spyware can take contacts, SMS messages, photos and plcae information after a user is lured to a website hosting a spyware, that convinces them to sideload it on Android devices. On iOS, it essentially steals a phone series and hit list.
  • Secure messaging app Signal launches encrypted organisation calls on iOS and Android. The underline allows for adult to 5 participants to chat.

Government and Policy

  • The FTC is rising an exploration into a remoteness and information collection practices of vital tech firms, including Amazon, ByteDance (TikTok’s owner), YouTube, Reddit, Snap, Discord Twitter and Facebook (including WhatsApp). The companies have 45 days to approve with requests.
  • An classification representing news publishers join a Coalition for App Fairness, a advocacy organisation pulling for law of a App Store and rejecting of a “Apple tax.”

FTC orders ByteDance, Facebook, Snap and others to explain what they do with user data


  • Stock app Robinhood pays $65 million to settle SEC charges over a past defective pricing execution that misled customers.

Health Fitness

  • The NYT takes a demeanour during how COVID-19 health pass apps could assistance free businesses and revive a economy by permitting people to endorse their vaccinated status.
  • Apple Fitness+ arrives, and it’s flattering good.

It won’t reinstate a gym, though Fitness+ will assistance we mangle a sweat

  • Reddit acquires TikTok opposition Dubsmash to assist with Reddit’s video push. The association says it will confederate Dubsmash’s video origination collection into Reddit directly. Reddit had lifted $20 million+ in try funding.
  • MessageBird acquires real-time notifications and in-app messaging height Pusher, formed in London, for $35 million.
  • IntellectoKids raises $3 million from Allrise Capital and others for a edtech apps for kids aged 3 to 7 years old.
  • Mobile edtech startup Aceable raises $50 million to accelerate a enlargement of a use for state-accredited classes.
  • Brainly raises $80 million for a crowdsourced task assistance app now used by 350 million users.
  • Tap Network, a customizable rewards module used by app makers like Uber, raises $4 million.
  • Canadian challenger banking app Neo Financial raises $50 million CAD and expands into assets accounts.

MessageBird acquires real-time notifications and in-app messaging height Pusher for $35M


Canvas is a new iPhone app from Occipital, a association behind RedLaster and 360 Panorama — apps that were forward of a bend on a subsequent limit for iPhones. Canvas leverages a lidar scanner in a iPhone 12 Pro to emanate 3D scans of your home. 9to5Mac reviewed a app this week, describing a routine of regulating Canvas as “pretty simple.” You usually mount in a core of a room, afterwards changed a print adult and down as we spin as a app overlays an AR grid on your room. The app did have some glitches with smaller bedrooms and alcoves. When a indicate is done, we can compensate a price to have it incited into a veteran CAD indication for regulating in remodeling plans.


Image Credits: Gawq

Gawq’s newly launched news aggregator app aims to tackle a problem of feign news and a “echo chamber” problem combined by amicable media, where a perspective of a universe is made by manipulative algorithms and personalized feeds. The app aims to benefaction news from a operation of sources, while permitting users to filter between news, opinion, paid calm and more, as good as examination sources, check contribution and even examination a publication’s calm for accuracy.

Gawq wants to detonate your ‘echo chamber’ with a smarter news app


Image Credits: PhotoRoom

TechCrunch’s Romain Dillet looked this week during PhotoRoom, a new Android photography app that can automatically mislay a credentials from your print and barter it with another. The app, a YC alum, had formerly been permitted on iOS where it competes with a accumulation of print modifying apps charity identical functionality.


Soosee already operates a crafty app that uses your iPhone camera to indicate food labels for things we wish to equivocate — like dietary constraints, allergens, microplastics or antibiotics, for example. But we have to get this association a shoutout for carrying one of a cleanest App Store remoteness labels around.

The association tweeted this in Nov (see below), though during a time of announcement a tab had been updated with accurately one item. It now collects Purchase data, underneath a “Data Not Linked to You” section. Good job, Soosee! Support apps like this.

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