Published On: Mon, Apr 6th, 2020

The New York Times Company acquires Audm, an app that turns longform broadcasting into audio

Audm, a startup that turns longform broadcasting into audio content, has been acquired by The New York Times Company, it announced this morning. While there are other services that spin news articles into audio, including read-it-later apps like Instapaper and Pocket, Audm differentiates itself by regulating veteran voice actors to recount a content, not programmed voice technology.

That creates a calm some-more beguiling to listen to — some-more like listening to a podcast, for example.

The startup was founded by Ryan Wegner and Christian Brink, both 2007 Columbia grads with backgrounds in psychology and program development, respectively. The dual didn’t know any other during college, though eventually met adult in 2014 when their thought for an audio news app began to come together. Initially, a founders experimented with crowdsourced narration, though after landed on regulating veteran voice talent to make their app mount out from others.

The association participated in Y Combinator’s startup accelerator in 2017 to serve rise Audm’s business. At a time, Audm was operative with a operation of edition partners, including Wired, The Atlantic, Esquire, Harper’s Bazaar, The New York Review of Books, ProPublica, London Review of Books and several others. According to a website today, it also works with The Atlantic, Outside, BuzzFeed News, Vanity Fair, The New Yorker, New York, Rolling Stone and Texas Monthly.

Of course, The New York Times had also worked with Audm, though on a some-more singular basis. Currently, Audm usually has a integrate of NYT stories available, and both are from 2019. That will shortly change, given a new acquisition.

The association says it had already begun skeleton for read-aloud Times articles each Sunday on “The Daily,” to assistance yield shun and use from a COVID-19 pandemic. This began with Taffy Akner’s form of Tom Hanks and Sue Dominus’s story of a Colombian twin brothers.

Other audio stories from The New York Times Magazine are also being produced, that will run in a Audm app. These embody facilities on The Wing, black theater, Bernie Sanders, and others. In addition, The NYT is also experimenting with other forms of distribution, including on mobile pages, it says, and will enhance from a Magazine to other desks in time.

The Audm app currently allows users to allow to a use for $8.99 per month or $59.99 per year, after a 3-day giveaway trial. The Times Company hasn’t nonetheless offering any fact as to if or how a business indication will develop or if Audm’s use will be serve integrated with a possess NYT app.

On a App Store, Audm was well-ranked as No. 20 in a Magazines Newspapers category, according to a App Store profile. The app is also accessible on Android though is not well-ranked there.

According to The New York Times’ announcement, Audm will continue to deliver hours of new stories each week, including from The New York Times and other publishers.

Wegner, a executive of spoken-word audio production, and Brink, executive of product for Audm, as good as a rest of a team, are fasten a Times Company as a outcome of a deal.

Audm had lifted early-stage appropriation from Y Combinator, Hack VC, Precursor Ventures and Switch Ventures, per Pitchbook’s data.

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