Published On: Fri, Dec 20th, 2019

St. Louis-based Summersalt raises $17.3 million for the direct-to-consumer wardrobe line

The Midwest might not be famous as a conform collateral of a universe (or even a U.S.), though a place in a consumer sell firmament is secure by L Brands and a Victoria’s Secret and Bath Body Works subsidiaries.

Now, try investors are investing $17.3 million to settle another tent-pole wardrobe code in a region, with a new joining to a St. Louis-based wardrobe code Summersalt.

Founded by a former Washington University pattern highbrow and swimwear designer, Lori Coulter, and a selling and branding consultant, Reshma Chattaram Chamberlin, Summersalt launched in 2017 with a line of direct-to-consumer swimwear.

In a past dual years, a association has stretched over a $95 swimsuits to embody cashmere sets, packable jackets and wrinkle-free pants.

Initially corroborated by a Rise of a Rest Seed Fund, corroborated by AOL owner Steve Case’s Revolution investment fund, a association has left on to attract collateral from Founders Fund, Lewis and Clark Ventures and Victress Capital .

The latest turn was led by Mercato Partners, a Utah-based try collateral firm.

“We could not be some-more anxious with a event to lead Summersalt’s latest appropriation found, and partner with dual ardent founders who have a transparent vision, are goal driven and have a lane record for accelerated performance,” pronounced Joe Kaiser, a executive with Mercato Partners, in a statement. “The product, brand, group and a implausible consumers make for a winning combination.”

Summersalt calls a line of wardrobe “travel wear” and used a footprint in a swimsuit marketplace to enhance a strech with other equipment that could be taken on trips to less-sun-drenched tools of a world.

“We are building a era defining transport code that goes over swimwear and attire to emanate a village of extraordinary women who adore to explore,” pronounced Coulter, a company’s boss and arch executive in a statement. “Our forlorn knowledge in apparel, low supply sequence imagination and fit-technology will  be during a substructure as we continue to scale and build a code with rarely essential section economics.”

About the Author

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>