Published On: Thu, Jan 18th, 2018

Spotify launches ‘Spotlight,’ a new podcast format with visible elements


Spotify has been operative on building out a podcast business, and now offers a vast catalog of shows (including a possess Original Content, that we should really check out). Today, it’s debuting a new “multimedia format” that adds visible elements to podcasts (as good as audiobooks, news bites, and other audio, though for a same of simplicity, let’s only call all that ‘podcasts’).

The launch of Spotlight is going to underline things from Gimlet Media, Crooked Media, Cheddar, BuzzFeed News and others, and will also embody strange array combined by Spotify itself, like RISE, Secret Genius and a Spotify Singles event array with several artists.

Spotify’s strange calm hasn’t had a fantastic start out of a embankment (Singles being a one exception) though this new format could be a approach to assistance give it a boost. It could also assistance Spotify compute a podcast offering, among bequest leaders like Apple Podcasts, that still dominates in terms of altogether marketplace share.

Spotlight will offer adult calm in playlist format, that visible elements accessible on inclination regulating a Spotify app. It’s a bit like a abounding media MP3 podcasts that some creators take to a time to build, that have boldly changing manuscript artwork, as good as embedded links, section markers and more. These aren’t upheld by each podcast player, however, so it’s singular that podcast producers will take a time to build them in. Spotify’s Spotlights will embody photos, videos, and content in further to audio, and is rolling out to U.S. users first.

This is not to be confused with ‘Spotlight,’ a Spotify underline of a same name that launched in 2013, that also used playlists though was a really opposite kind of thing directed during song and artist commentary.

Spotify’s experiments with podcasts are interesting, though uptake and adoption will be a loyal test. Here’s anticipating they can make a genuine go of it, since a podcast format could do with some innovative new twists to assistance it strech a broader audience.

Featured Image: Thomas Trutschel/Photothek/Getty Images

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