Published On: Wed, Jan 31st, 2018

So, what’s adult with Amazon’s Alexa Super Bowl ad?


Ah, a Super Bowl. That enchanting time of year we accumulate around a T.V. set and compensate only as most courtesy to a ads that run between plays. Increasingly, though, we can get most of that changed promotion observation knowledge out of a approach before a large diversion even starts.

After charity a brief online provoke for a arriving ad, Amazon’s left forward and posted all 90 seconds of “Alexa Loses Her Voice.” It’s a goofy, star-studded affair, featuring some Oscar size behaving from a endangered Jeff Bezos and a cross-discipline collection folks including Gordon Ramsay, Cardi B, Rebel Wilson and Anthony Hopkins stepping in for Amazon’s voice assistant.

Things don’t go great, and hilarity, naturally, ensues.

But is there deeper definition behind a spot? After all, with prices reportedly using north of $5 million per 30 seconds, is Amazon hinting during something bigger, or simply anticipating a approach to get a Echo Spot in front of a lot some-more American eyeballs, with assistance from Hannibal Lecter?

Is there anything to those intense blue Echo headset upheld by a cast? After all, Amazon has filed patents for Alexa-enabled headphones. The association also recently announced a mobile appendage growth pack behind during CES, directed during bringing a tech to wearables like headphones and smartwatches.

The association already shot that speculation down. Turns out those are only a fun prop. What about customizable voices for a intelligent assistant? Wouldn’t that be cool? The finish of a mark appears to put an finish to that theory, with Alexa earnest to “take it from here.”

Alexa’s been removing a lot some-more informal accents of late, as a Echo has entered new markets. But a intelligent assistant’s U.S. voice does seem due for an ascent same to a one Siri got late final year as partial of iOS 11.

Or maybe it’s only a nonsensical blurb and we’ve been meditative wholly too most about a whole thing.

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