Published On: Sat, Aug 8th, 2015

Smartwatches Decimated Traditional Watch Sales Last Month


An NPD consult is suggesting that a Apple Watch has pushed watch sales to a lowest indicate given 2008. NPD has found that watchmakers sole $375 million value of watches in July, down 11 percent from final year.

This decrease is a largest given a identical decrease in 2008 due to a financial crisis.

The idea that Apple had something to do with this is, during this point, specious. However, we would disagree that a whole progression of smartwatches – from Pebble, Motorola, Fitbit and Apple – are putting a critical hole in a conform watch market.

Summer is traditionally a tough time for watchmakers. Kids have graduated so there are no Rolexen to be bought. There are few holidays in these idle months and, exclusive a bit of duty-free traveller trade, there are few opportunities for folks to collect adult anything new.

Furthermore, a attention has been sincerely low-key over a past year in greeting to treacherous consumer demand. The Sistem 51 by Swatch has gained a certain prominence in a low-end market, though other manufacturers have labelled themselves adult and out of a conform world, forcing them to work in cyclical holiday markets.

Ultimately a watch attention is adult opposite a wall. When faced with a choice between a Fossil and a Fitbit, we think a normal tech-savvy customer would buy a aptness band. While this should leave watch lovers aghast, it’s a state of things and it will shortly be a new normal.

Featured Image: Bryce Durbin

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