Published On: Fri, Feb 19th, 2016

Smartwatch Shipments Have Overtaken Swiss Watches For The First Time


So it begins: “worldwide smartwatch shipments” have strike 8.1 million units in Q4 2015 compared to 7.9 million for Swiss watch shipments. Strategy Analytics, a investigate firm, has found that smartwatch shipments “rose a healthy 316 percent from 1.9 million in Q4 2014.”

Apple has an estimated 63 percent of a tellurian marketplace followed by Samsung’s 16 percent.

“Apple and Samsung together comment for a autocratic 8 in 10 of all smartwatches shipped worldwide,” pronounced Cliff Raskind, Director during Strategy Analytics.

Strategy Analytics isn’t pulling any punches with a Swiss watch attention observant they “have been adhering their conduct in a sand.”

“The Swiss watch attention has been really delayed to conflict to a growth of smartwatches. Swiss brands, like Tag Heuer, accounted for a little 1 percent of all smartwatches shipped globally during Q4 2015, and they are prolonged approach behind Apple, Samsung and other leaders in a high-growth smartwatch category,” pronounced Neil Mawston, Executive Director during Strategy Analytics.

These are apparently estimates formed on Strategy Analytics possess investigate though even if a smartwatch and Swiss watch industries are reaching relation things aren’t looking adult for a time-honored tickers. In fact when a dedicated watch bulb like Jack Forster writes he is regulating a Apple Watch some-more and some-more it competence be time for a Swiss to rethink their selling strategies to constraint a infrequent watch customer once again – before Apple and Samsung do.

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