Published On: Tue, Aug 11th, 2015

Smartphone Shipments To India Recover Thanks To Devices Priced Under $100


After a delayed start to 2015, smartphone shipments to India recovered in a second quarter. According to IDC, 26.5 million inclination were shipped to India during that time period, adult 44 percent from 18.4 million units a year ago. Samsung, Micromax, and Intex took a total 51 percent share of a market.

Smartphone shipments to India declined for a initial time ever during a finish of 2014 and continued to be delayed by a initial entertain of 2015. Smartphones, however, weren’t a usually shred underneath pressure. Overall shipments of mobile phones to India have decreased given a finish of final year, interjection to a multiple of seasonality and low final from retailers who still have copiousness of inventory.

IDC remarkable that a altogether marketplace for mobile phones in India decreased by 6 percent year-over-year in a second quarter. Just 59.4 million handsets were shipped to India final quarter, down from 63.2 million handsets twelve months ago. This means that negligence shipments of featurephones may not indispensably boost shipments of smartphones.

Instead of consumers upgrading from featurephones to smartphones, IDC attributes final quarter’s recovery in smartphone shipments to a stronger placement networks as companies like Lenovo and Xiaomi use e-commerce and peep sales to sell inclination directly to consumers who don’t live nearby a brick-and-mortar store.

As China’s smartphone marketplace hits a plateau, many Chinese companies are hinging their expansion prospects on India. For example, Xiaomi recently announced that it has partnered with Foxconn to make smartphones and tablets in India for internal consumers.

In a second entertain of 2015, Chinese vendors managed to triple their shipments year-over-year. Lenovo, Xiaomi, Huawei, and Gionee doubled their share of India’s smartphone marketplace to 12 percent from a second entertain of 2015.

India’s smartphone market, however, is still dominated by Korean wiring hulk Samsung and Indian vendors Micromax and Intex. Lenovo was a usually Chinese vendors in a tip 5 list, with a 6 percent marketplace share.

According to IDC, pivotal differences between China and India’s smartphone markets embody cost points and slower adoption. In a second entertain of 2015, 20 percent of smartphones sole in China cost reduction than $100, though in India inclination in that cost shred done adult 50 percent of all smartphones shipped. Furthermore, consumers will switch to smartphones some-more gradually than their counterparts in China. IDC still expects India, however, to transcend a U.S. as a world’s largest smartphone marketplace by 2017.

Samsung, whose gain are underneath vigour as it faces foe from other smartphone makers, managed to take a 23 percent marketplace share, notwithstanding a quarter-over-quarter conveyance decline, interjection to cheaper models like a Galaxy JI and a comparison Galaxy Core. Micromax gifted 60 percent quarter-over-quarter expansion and now has 17 percent of a Indian, interjection to smartphones in a $50 to $150 cost bracket. Intex, meanwhile, took 11 percent of a marketplace by offered inclination for reduction than $100.

Featured Image: NOBUHIRO ASADA/Shutterstock

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