Published On: Tue, Feb 23rd, 2016

Skype Kills Its Standalone Video Messaging App Qik

Skype Qik, Microsoft’s try during spinning off video messaging into a simplified mobile application, is shutting down. The app was initial introduced in tumble 2014 to offer a opposite assembly than a larger, some-more fully-featured, Skype application. Instead of charity real-time chat, shade pity and audio and video calling, Qik was designed usually for asynchronous video messaging.

The Qik app was a team’s re-imagining of a Skype knowledge if Skype had been built for mobile first, a association pronounced during a time of a debut. And while a app common a name with a mobile video startup Skype acquired behind in 2011, a technologies were totally different. The comparison chronicle of Qik was about live streaming – a arrange of proto-Periscope, if we will. The 2014 focus was built from a ground-up with all new formula and a singular purpose.

With Qik, users could promulgate with their friends and family by fast (get it?) sending video messages. You’d press a button, record your brief video, afterwards strike send. As we communicated behind and onward with a recipient, a story of your video responses were saved during a bottom of a shade as dull form icons in sequential order. That authorised we to re-play past videos, though usually adult to a indicate – after 8 messages sent and received, the older ones would disappear. That underline was a curtsy to a flourishing trend of ephemerality in amicable apps, done renouned by Snapchat.

However, according to a post on a Skype Developers’ blog, many of a ideas from Qik have now done their approach over to Skype’s categorical focus – including video messaging. Skype has also introduced fun features, like filters, to make messaging some-more personal, as good as other collection for communicating with groups – like organisation video calls on mobile.

Because Skype now supports Qik’s core functionality, a Qik app is being close down.

Of course, what Skype also hints during in a blog post is that a Qik app bombed. When referring to how Qik was designed to assistance users share moments with friends, a Skype group writes:

“Since [Qik’s launch], we have schooled that many of we are already doing these things in Skype, and as a result, we migrated some of Qik’s many used facilities into a Skype app we already know and love.”

In other words, Qik did not benefit traction. Skype’s user bottom stranded with Skype. According to App Annie, Qik’s stream ranking is #350 in a Social Networking difficulty on a iOS App Store, and #239 in a Communications difficulty on Google Play. It’s most invisible.

The Qik app for iOS, Android and Windows Phone will no longer be accessible after Mar 24, 2016, says Skype. The association is now propelling users to save their critical messages before that date.

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