Published On: Tue, Feb 16th, 2016

Samsung Touts Fitness, Privacy Smarts For Incoming Galaxy S7 Flagships


Not to be outdone on a Galaxy S7 and S7 Edge leaks that were all over a Internets yesterday, Samsung has published an central launch website for a stirring span of flagships — that includes a new promo video for a S7 Edge with some complicated hints about features, along with some ubiquitous themes Samsung is pushing for the S7 line. The company’s prior teaser video for a S7 focused on a Gear VR platform.

So what additional sum can we glean? In a new video (embedded during a finish of this post) — patrician “Get Ready for a #NextGalaxy” — a handset that might well be a S7 Edge is shown removing heavily rained on, so check a box for H2O resistance/water-proofing…

S7 Edge

Despite a 2014 Galaxy S5 sporting water resistance, final year’s S6 flagships were not strictly H2O resistant; Samsung indifferent that underline for another handset, the Galaxy S6 Active. Boo-hiss! But it looks like the company has had a change of heart and will be bringing water-resistance back to its flagship line. Or during slightest to a S7 Edge. Let’s wish so.

The promo video also shows an unnamed device strapped to a arm of a curtain — Indonesian archer, Dellie Threesyadinda — and being used in and with Samsung’s Gear S2 smartwatch to monitor heart rate, so fitness unsurprisingly remains a core focus. Albeit that’s been loyal of Samsung’s flagships since during slightest a S5, that came with a built in heart-rate monitor.

Another underline briefly flagged by Samsung in a video is wireless charging — despite a company built that into a S6 flagships final year, and has offering support for wireless charging around discretionary accessories for several generations of a flagship line, so zero new to see here.

It’s some-more like Samsung anticipating to finally get people vehement about a underline that has unsuccessful to excite folks for years now…

S7 Edge wireless charging

Frankly speaking, stream gen wireless charging is a roundly uninspiring technology. Charging record that still requires we to place a device onto a charging pad is unequivocally no step adult from carrying to block in a device to assign it. When wireless charging works over a air, but any need for horse pads, afterwards it will finally be a tech ascent value having. But we’re not there yet.

Samsung’s promo video ends with a camera-related shot of a incoming device. Since smartphones are distant more frequently used to snap cinema today vs time spent being used as an tangible write that’s wholly as you’d expect. Phones should unequivocally be renamed pocket cameras.

S7 EdgeOne of a teaser slogans on a Samsung website — “bring light to a night” — also includes a tighten adult shot of a camera lens, suggesting serve low light camera enhancements are incoming to a S7 line. This is also to be expected, given that perplexing to fist ever improved opening out of (relatively) small camera sensors has been an ongoing engrossment of smartphone makers in new years.

The other Samsung S7 teaser slogans are a small underwhelming, including a awkwardly worded “worry-less discovery”, that looks to be a anxiety to the aforementioned waterproofing feature.

There’s also a strangely worded “experience remoteness during a finest”, that suggests Samsung competence be taking a root out of Apple’s open pro-privacy stance. Which would be more interesting. Or it might be a ref to Samsung’s long-standing Knox confidence platform. We’ll find out some-more on Sunday when a association does its official unboxing.

Samsung privacy

Judging by yesterday’s S7-related leaks Samsung is not doing any kind of vital redesign for a new flagships. So the unnamed handset shown in a video could only as plausibly be a S6 Edge as a S7 Edge, despite a goal is clearly to showcase facilities incoming in the next generation models.

What don’t we see being flagged adult in this latest promo? There’s no pointer of a slated pressure-sensitive screen. Nor an SD label slot, removable battery or USB-C horse port. But a latter arrange of techie sum aren’t how any association sells to a mass marketplace so that’s also to be expected. Still, hardcore Android fans should substantially steel themselves to be disappointed that Samsung competence not have had a rethink on bringing user expandable memory behind after all.

And if Samsung is spending promo video time flagging adult sleepy aged wireless charging vs highlighting faster charging around USB-C, well, that faster charging rumor competence not come to pass either. Either way, it’s not prolonged to wait for central confirmation.

TC will be on a belligerent during Samsung’s press discussion in Barcelona on Sunday dusk to get hands on with a new pack so stay tuned.

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