Published On: Tue, Feb 21st, 2017

Samsung takes a large strike in new US repute poll


Last year was severe on only about everyone. Samsung seemed to get it generally bad, as a Note 7 tale stretched out over several months and dual apart recalls. Somewhere in there, a electronic giant’s soaking machines got held adult in a stupidity with a remember of their own, while a executives got tangled adult in some controversial bureaucratic dealings.

To a warn of many, a association seemed to come out of all of that mostly protection — financially, during least. Thanks to a strong components business, Samsung defied expectations, posting a largest distinction gains in 3 years. Interestingly, a Reuters poll released toward a finish of a year pragmatic that a company’s repute didn’t take too large a strike in a U.S.

New numbers from Harris Poll seem to fly in a face of that sentiment, with a association holding a vital strike in a 2017 Reputation Quotient Ratings report, as a South Korean Galaxy-maker forsaken a towering 42 places from final year, from a No. 7 container to a most some-more gloomy 49 — only forward of a United States Postal Service. Amazon, Apple and Google, by comparison, ranked 1, 5 and 8, respectively.

The check was conducted between late Nov and midst Dec final year, contemplating 30,000 U.S. adults about several brands’ amicable responsibility, vision/leadership, financial performance, workplace environment, products and services and a decidedly some-more cloudy “emotional appeal.”

Since a check was conducted late final year, a association has taken stairs to residence concerns around product reserve and a in-house doing of a Note 7 crisis, “deeply” apologizing for a disturbance and highlighting a stairs it would take to equivocate such issues in a future.

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