Published On: Sun, Jun 20th, 2021

Productivity startup Time is Ltd. raises $5.6M to be a ‘Google Analytics for association time’

Productivity analytics startup Time is Ltd. wants to be a Google Analytics for association time. Or maybe a arrange of “Apple Screen Time” for companies. Whatever a case, a founders reckon that if we can map how time is spent in a company, huge capability gains can be unbarred and income improved spent.

It’s now lifted a $5.6 million late-seed appropriation turn led by Mike Chalfen, of London-based Chalfen Ventures, with appearance from Illuminate Financial Management and existent financier Accel. Acequia Capital and former Seal Software authority Paul Sallaberry are also contributing to a new round, as is former Seal house member Clark Golestani. Furthermore, Ulf Zetterberg, owner and former CEO of agreement find and analytics association Seal Software, is fasten as boss and co-founder.

The try is a latest from sequence businessman Jan Rezab, improved famous for first SocialBakers, that was acquired final year.

Socialbakers acquired by patron rendezvous association Astute

We are all informed with emasculate meetings, pestering notifications chat, video conferencing collection and a torrent of emails. Time is Ltd. says it skeleton to residence this by appropriation insights and information platforms such as Microsoft 365, Google Workspace, Zoom, Webex, MS Teams, Slack and more. The information and insights collected would afterwards assistance managers to know and take a new proceed to magnitude productivity, rendezvous and collaboration, a startup says.

The startup says it has now collected 400 indicators that companies can select from. For example, a charge set by The Wall Street Journal for Time is Ltd. found a normal response time for Slack users contra email was 16.3 minutes, comparing to emails that was 72 minutes.

Chalfen commented: “Measuring hybrid and distributed work patterns is vicious for each business. Time Is Ltd.’s height creates such dimensions simply accessible and actionable for so many opposite forms of organizations that we trust it could make work improved for each business in a world.”

Rezab said: “The event to investigate these kinds of partnership and communication information in a privacy-compliant approach alongside existent business metrics is a destiny of bargain a heartbeat of each association — we trust in 10 years time we will be looking during how we could have abandoned insights from these platforms.”

Tomas Cupr, owner and Group CEO of Rohlik Group, a European personality of e-grocery, said: “Alongside a normal BI approaches regulating opening data, we use Time is Ltd. to assistance urge a approach we combine in a teams and urge a approach we work both internally and with a vendors — information that Time is Ltd. provides is a must-have for business leaders.”

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