Published On: Sat, Aug 12th, 2017

Popular essay app Ulysses switches to subscription model


Ulysses is one of a many renouned apps for writers. It lets we write, edit, organize, sync and trade all your essay in a single, one interface. That’s because it’s engaging to see that it is switching to a subscription-only business model.

I’ve already created about Ulysses a few times. It’s a rock-solid, well-designed essay app for iOS and macOS. It relies on Markdown formatting and lets your trade your essay to WordPress and Medium — among other things.

Ulysses is a accurate same app on iOS and macOS, proof that we can make veteran apps for a iPhone and a iPad. The association behind it won an Apple Design Award during WWDC. It used to cost $45 on a Mac and $25 on iOS.

While a association expelled a giveaway macOS hearing on a website, there was no easy approach to let we try a app on your iPhone or iPad. Additionally, it was a bit treacherous that we had to buy a same app twice so that we could use it on all your devices. But if we were a critical author and we were peaceful to spend $60 on dual apps, Ulysses could turn your essay studio.

Yesterday, a association announced that it would dump upfront purchases altogether. If we wish to use Ulysses, we can now download a app on iOS and macOS to start a 14-day giveaway trial. After that, we have to compensate $4.99 per month or $39.99 per year. There’s a $10 bonus on a annual subscription if we were a prior Ulysses user, and students are also authorised to a special subscription of $11.99 per 6 months.

And it turns out that people caring a lot about subscriptions. While hundreds of millions of people compensate a subscription to entrance Spotify, Netflix and other calm services, creation people compensate for apps is still unpopular.

Max Seelemann wrote a minute reason of a logic behind subscription pricing. As a customer, I’m some-more than happy to see that subscriptions are going to make Ulysses some-more sustainable.

According to Ulysses’ website, there are a dozen people operative on Ulysses. we looked behind during my purchasing history. we was an early Ulysses customer so we finished adult profitable reduction than a full cost for both apps. we paid $20 for a Mac app 4 years and a half ago and $20 for a iOS app 18 months ago.

There’s no approach we can build a successful business with business that compensate $40 over a march of 4 years and a half. Your internal coffee emporium substantially has a aloft customer lifetime value while employing fewer people.

Software giants, such as Adobe and Microsoft, have successfully switched to subscriptions. The infancy of business and companies compensate a monthly price to entrance Photoshop, Microsoft Word and other capability apps.

But many tiny program companies still rest on upfront purchases and unchanging paid upgrades. That’s because many apps finish adult being neglected or stop operative after a vital handling complement update. Let’s see if Ulysses can retreat a trend.

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