Published On: Sun, Jun 20th, 2021

On a expansion tear, DuckDuckGo reveals it picked adult $100M in delegate investment final year

Privacy tech continues cooking on gas. To wit: Non-tracking hunt engine DuckDuckGo has only revealed that it beefed adult a change piece during a behind finish of final year with $100 million+ in “mainly delegate investment” — from a brew of existent and new investors.

Its blog post name-checks Omers Ventures, Thrive, GP Bullhound, Impact America Fund and WhatsApp owner Brian Acton; contriver of a universe far-reaching web Tim Berners-Lee; VC and farrago romantic Freada Kapor Klein; and businessman Mitch Kapor as being among a participating investors. So utterly a line up.

DuckDuckGo pronounced a delegate investment authorised some of a early employees and investors to income out a cube of their equity while bolstering a financial position.

Although it also says a business — that has been essential given 2014 — is “thriving”, stating that revenues are now using during some-more than $100 million a year. Hence it not wanting to keep dipping into an outmost financier pot.

Its final VC lift was in 2018 when it took in $10 million after being actively followed by Omers Ventures — who assured it to take a income to assistance support expansion objectives (especially internationally).

DDG has a few other metrics to chuck around now: Over a final 12 months it pronounced a apps were downloaded over 50 million times — some-more than in all before years combined.

It’s also suggested that a monthly hunt trade increasing 55% and says marketplace share trackers prove that it grabbed a No. 2 mark for hunt engine on mobile in a series of countries, including a U.S., Canada, Australia and a Netherlands (StatCounter/Wikipedia).

“We don’t lane a users so we can’t contend for certain how many we have, though formed on marketplace share estimates, download numbers, and inhabitant surveys, we trust there are between 70-100 million DuckDuckGo users,” it added.

A appearing change to Google’s Android choice shade in Europe, where regulators have forced a association to benefaction users of mobile inclination that run a OS with opposition options when they’re environment a default hunt engine, looks expected to serve boost DuckDuckGo’s informal fortunes.

Google ditches pay-to-play Android hunt choice auction for giveaway chronicle after EU pressure

Google will be ditching a stream paid auction indication — so rivals that have a profitable choice tender for users (like privacy) total with clever code recognition (and, well, everybody likes ducks…) have a best possibility nonetheless to take slices out of Google’s marketplace share.

DuckDuckGo’s blog post confirms it’ll be dialling adult a selling in Europe and other regions.

“Our abounding business also gives us a resources to tell some-more people there is a elementary resolution for online remoteness they can use right now. Over a final month, we’ve rolled out billboard, radio, and TV ads in 175 metro areas opposite a U.S., with additional efforts designed for Europe and other countries around a world,” it notes.

So it demeanour like a good cube of DDG’s delegate appropriation will be spent on expansion selling — as it seeks to gain on rising open courtesy to online privacy, tracking and creepy ads, itself fuelled by years of information scandals.

Awareness is also now being actively driven by Apple’s new switch to surprise iOS users of third-party app tracking and to give people a elementary approach to contend no — that includes slick, Cupertino-funded ad campaigns (such as a one below) that are clearly dictated to spin and rivet mainstream heads…

It’s satisfactory to contend it’s substantially never been easier to qualification a elementary and constrained selling summary around remoteness — and that’s also a covenant to how distant remoteness tech has come in terms of usability and accessibility.

So, yes, DuckDuckGo’s business certain looks like it’s sitting flattering during this connection of a web’s evolution. And a blog post talks about “becoming a domicile name for elementary remoteness protection”. So a scale of a aspiration is clear.

“Privacy skeptics have dominated a contention about online remoteness for too long. “Sure people caring about privacy, though they’ll never do anything about it.” It’s time to lay this bad take to rest,” it adds.

More products are also on a line-up from a 13-year maestro remoteness player.

It already bolted on tracker-blocking behind in 2018 though is looking to go serve — observant that it will be rolling out additional remoteness facilities to what it bills as a “all-in-one remoteness bundle”, including an email insurance apparatus that will be launched in beta “in a few weeks” and that it says will “give users some-more remoteness though carrying to get a new inbox”.

“Later this summer, app tracker restraint will be accessible in beta for Android devices, permitting users to retard app trackers and providing some-more clarity on what’s function behind a scenes on their device. And Before a finish of a year, we also devise to recover a mint desktop chronicle of a existent mobile app that people can use as a primary browser,” it goes on, adding: “By stability to enhance a elementary and seamless remoteness bundle, we continue to make a product vision, ‘Privacy, simplified.’ a reality.”

That’s another trend we’re saying in remoteness tech: Innovators who have delicately and credibly built adult a plain repute around one form of tech apparatus (such as hunt or email) find themselves — as use grows — ideally positioned to bend out into charity a whole gold or apartment of apps they can hang in a same protecting promise.

Another player, ProtonMail, for example, has morphed into Proton, a privacy-centric association that offers freemium collection for not only end-to-end encrypted email though also cloud storage, calendar and a VPN — all orderly positioned underneath a pro-privacy umbrella.

Expect some-more growth movement as remoteness tech continues to accelerate into a mainstream.

ProtonMail gets a sharp new look, as remoteness tech eyes a mainstream

DuckDuckGo gets $10M from Omers for tellurian remoteness push

DuckDuckGo presses a box for loyal ‘one-click’ hunt foe on Android

 

About the Author