Published On: Mon, Apr 6th, 2020

News-reading app Flipboard expands internal coverage, including coronavirus updates, to 12 some-more US metros

Earlier this year, personalized news assembly app Flipboard stretched into internal news. The underline brought internal news, sports, genuine estate, weather, travel news and some-more to 23 cities opposite a U.S. Today, Flipboard is bringing internal news to 12 some-more U.S. metros and is adding vicious coronavirus internal coverage to all of a 35 upheld locales.

The 12 new metros embody a following:  Baltimore, Charlotte, Cleveland, Detroit, Indianapolis, Nashville, Pittsburgh, Orlando, Raleigh, Salt Lake City, St. Louis and Tampa Bay.

They join a 23 cities that were already supported: Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Minneapolis-St. Paul, New Orleans, New York City, Philadelphia, Phoenix, Portland, Sacramento, San Diego, San Francisco Bay Area, Seattle, Toronto, Vancouver and Washington, D.C.

To offer internal news in a app, Flipboard works with area partners, large and small, like The Plain Dealer’s Cleveland.com, the Detroit Free Press and the St. Louis Post-Dispatch. It has now combined to a list of partners internal news use Patch and ProPublica, including a Local Reporting Network partners and a collaborative broadcasting plan Electionland.

Patch alone is putting out some-more than 200 internal coronavirus stories per day. Meanwhile, a ProPublica Local Reporting Network supports and jointly publishes year-long inquisitive projects with 23 internal news organizations opposite a U.S. The Electionland beginning reports on problems that disenfranchise authorised voters, like misinformation, changing voting laws and rules, voter harassment, apparatus failures and prolonged lines during a polls.

To establish if a user should be shown internal news, formed on a user’s IP residence — not a accurate plcae — a app might suggest stories applicable to internal audiences. It will also offer a Local sections inside a Explore add-on in a Flipboard app. Once added, users can afterwards crop their internal news alongside other calm they’re meddlesome in, opposite a accumulation of topics.

At present, there are dual categorical areas of seductiveness to news readers — a COVID-19 conflict and a 2020 Election, both of that are now offering in a internal sections. In further to bargain a stream state of a pestilence on a tellurian and inhabitant level, Flipboard readers in a upheld areas will be means to lane how a COVID-19 conflict is impacting where they live. This could embody coverage of things like internal ordinances, propagandize closings, shelter-in-place laws, series of cases and deaths, contrast resources and more.

“Understanding a decisions state and internal governments make and their impact on a village is not usually important, though gives people a larger tie to their internal leaders and a media,” pronounced Marci McCue, VP of Content and Communications during Flipboard. “For instance, as a internal proprietor we might wish coverage from inhabitant newspapers about a coronavirus outbreak, though even some-more importantly is a internal source that tells we where we can get tested and measures internal leaders are holding that impact your daily life,” she noted.

The further of coronavirus special coverage during a internal level, many-sided from opposite publishers, means readers will be means to lane stories but carrying to bound around opposite sites or apps from area newspapers or broadcasters.

For Flipboard’s business, adding internal news allows advertisers to aim opposite user interests, that might now embody a city’s metro segment as one of those interests.

Flipboard’s mobile app currently reaches 145 million users per month. Local news is accessible in a upheld metros opposite both iOS and Android .

About the Author