Published On: Thu, Jun 1st, 2017

New Ubisoft Logo Marks New Era With Focus on Player-centric Approach and Live Games

Ubisoft has introduced a new ‘Swirl’ trademark that outlines a new epoch for a publisher with a concentration on live and digital games.

The Swirl trademark is an expansion of Ubisoft’s aged trademark that was introduced behind in 2003. According to a publisher, a new trademark envisions a “player-centric proceed to formulating immersive worlds”.

“With this new look, we proudly welcome a purpose as a creator of worlds and entice you, a players, to continue playing, engaging, and flourishing with us”, Ubisoft writes on a central website. “As we pierce towards a many sparkling time of a year (E3!), we will see this new button take on a colors and textures of a worlds, and we can’t wait to hear what we all think.”

It all started in 1986 with this rad pattern – a demeanour desirous by a graphic visible character of a ’80s. At a time, Ubisoft was a internal distributor of video games.

Nine years later, Rayman was innate and Ubisoft introduced a rainbow. This noted a company’s change from distributor to creator, and highlighted a fact that Ubisoft was formulating especially family-oriented content.

In 2003, a whirl seemed on a stage and once again signaled a shift. It followed a merger of Red Storm and a origination of new Tom Clancy titles, imprinting a some-more mature and diversified approach.

Today, we emanate worlds – worlds that live as video games, comics, movies, TV shows, books, and entertainment park rides. Our new trademark is minimalist, complicated and monochromatic. It’s a window into a worlds, giving a preview of what’s to come by highlighting a dexterity that goes into formulating them. The whirl and a minute O are both deliberately combined to be suggestive of hand-drawn shapes and paint a tellurian qualities of enthusiasm, oddity and the grain de folie that Ubisoft is famous for.

Ubisoft is one of a biggest third-party publishers in a gaming attention and was founded in France behind in 1986 by 5 brothers of a Guillemot family.

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