Published On: Wed, Dec 16th, 2020

New foresee pegs TikTok to tip 1.2B monthly active users in 2021

TikTok’s ceiling arena is approaching to continue in 2021, according to a new foresee from mobile information and analytics organisation App Annie, that estimates a short-form video app will transcend a 1 billion monthly active user symbol subsequent year. The stretched foresee also looked into destiny trends around mobile ad spending and a expansion in “at-home” activities fueled by mobile, like e-commerce and online meetings, for example.

TikTok’s expansion numbers, however, were a standout guess from a new report. The video app has grown in popularity, carrying scarcely tripled in distance given 2018, App Annie noted. And, as of a third entertain this year, TikTok became a No. 2 non-gaming app by consumer spending, due to a use of a multiple of income streams, including promotion and sales of practical gifts used for tipping streamers.

In 2021, App Annie expects TikTok to not usually join a 1 billion monthly active user (MAU) bar alongside Facebook, Instagram, Messenger, WhatsApp, YouTube and WeChat — it predicts TikTok will indeed cruise past a 1 billion MAU miracle to strech 1.2 billion normal monthly active users.

Image Credits: App Annie

This is conspicuous growth, given that TikTok still stays criminialized in one of a world’s largest mobile markets, India.

And, of course, a predestine of a amicable video app in a U.S. will have to do with how a incoming Biden administration handles a Trump TikTok ban. (And there are some signals his perspective doesn’t differ that most from Trump on this front.)

App Annie also approaching 2021 will see continued expansion for “at-home” activities, fueled by mobile. Though there is earnest news about a intensity COVID vaccine, it’s not approaching that all will simply change behind to a approach it was before a pestilence on a release. The pestilence only accelerated trends that were already underway.

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The news estimates that time spent in pivotal “at-home” categories — like remote business and preparation apps, e-commerce, mobile financial apps and at-home aptness apps — will tip 1.3 trillion hours on Android phones in 2021, for example.

Specifically, remote business apps (e.g. Zoom) are approaching to see a devalue annual expansion rate (CAGR) of 57% and remote training apps will see 62% growth. Total time in mobile banking and financial apps will transcend 31 billion hours annually in 2021, representing a four-year CAGR of 35%. Fitness and e-commerce will grow as well, during +23% and +40%, respectively.

Image Credits: App Annie

In addition, a organisation predicts consumers will implement adult to 85% some-more video streaming apps in 2021 in a U.S., compared with pre-COVID levels.

And it expects mobile ad spend to strech $290 billion in 2021, in partial interjection to clever mobile commerce expansion and a serve change from offline promotion to digital.

“While a U.S. presidential choosing has helped fuel mobile ad spend in a latter partial of 2020, App Annie expects ad dollars to continue to upsurge to smartphones in 2021,” a organisation said. “Particularly given a consumer change to mobile is not an removed trend — COVID-19 catalysed a habits we were already forming,” a association added.


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