Published On: Fri, Apr 29th, 2022

Motorola still has quarrel left as it nabs No. 3 mark in a US market

Turns out a smartphone marketplace can still warn — to an extent. You can roughly positively figure out that dual companies authority a initial and second position in a U.S. marketplace these days. You would, however, be forgiven for doing a double-take after conference that Motorola has managed to seaside adult third place, according to new sum from Counterpoint Research.

It hasn’t been a utterly well-spoken decade or dual for a brand. A widespread name after a spin of a millennium, things have been hilly for a organisation in this post-iPhone world. After some large losses, Motorola separate in two, offered off a Mobility wing to Google in 2011. Google’s record with hardware being what it is, a phone association switched hands again 3 years later.

Lenovo has been a distant some-more fast home for a earlier brand. Its successes can, in part, be attributed to a preference to mostly eschew a high-end of a marketplace dominated by a aforementioned brands. Brazil and India, in particular, have turn pivotal markets for a company. The U.S., too has remained a building — and a thinning out of a flock in a mid- and bill tiers combined a opening that a association has been some-more than happy to fill.

According to Counterpoint’s figures, Motorola saw a towering 131% year over year expansion in 2021. That creates a organisation a series dual in smartphones next $400 in a U.S. and series 3 overall. In particular, a sub-$300 phones have gained traction, with Moto nabbing around 10% of a sum market.

Image Credits: Counterpoint Research

It’s not utterly a lapse to a 2008 dominance, though it’s a company’s best display given a smartphones came to browbeat a phone market. Pre-paid providers like Metro, Cricket and Boost have been a large square — it now controls around 28% of that market. Most important, however, are a names that aren’t on a list here. It’s been a uncanny few years for a industry, and Lenovo was clearly good positioned to pounce.

Following a serve to a U.S. entity list, Huawei is effectively a non-factor. After offered off a outrageous cube of a RD to Google (them again?), HTC has mostly left sensitively into that good night, selecting instead to concentration on VR (the jury’s still out on that move). But a biggest no-show is LG.

Last April, a South Korean hardware organisation exited a smartphone marketplace entirely. “Moving forward, LG will continue to precedence a mobile imagination and rise mobility-related technologies such as 6G to assistance serve strengthen competitiveness in other business areas. Core technologies grown during a dual decades of LG’s mobile business operations will also be defended and practical to existent and destiny products,” a association pronounced during a time.

The pierce appears to have non-stop a ideally Motorola-shaped hole in a market. The smartphone maker’s successes have also been bolstered by a position as a bequest brand. That is to say, while it might have faded from alertness a bit, there’s still adequate goodwill from a excellence days to assist selling decisions. If you’ve got a parsimonious bill and find yourself selling for a $300 phone at, say, Walmart, chances are good you’re going to ride toward a name we commend — even if it’s from a Razr excellence days of a integrate of decades ago. And we know what? You wouldn’t be wrong. The association continues to have a good lane record of creation plain bill phones.

So, yeah, call it a comeback. we positively won’t stop you.

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