Published On: Mon, Aug 3rd, 2015

Microsoft Acquires Sales Contest Platform FantasySalesTeam, Will Integrate Into Dynamics CRM


Microsoft announced this morning a merger of Austin, Texas-based Incent Games, a makers of a “sales gamification” height called FantasySalesTeam. As a name implies, a company’s program allows sales organizations to run contests that are identical to those found in anticipation sports. Microsoft says currently it will make this underline accessible to a possess business in sequence to assistance them incentivize their sales teams and grasp improved results.

FantasySalesTeam’s clients have enclosed names like HP, Siemens, Michelin, GuideOne Insurance, FSU Credit Union, Service Corporations International,  Bayada, Comcast, Wireless Zone, UPack, AllOverMedia, Lionbridge, IntraLinks, J.J. Keller Associates and others.

The product allows classification to allot “player” positions to sales reps formed on performance, and afterwards endowment prizes compared with several outcomes tied to a company’s preferred sales metrics and achievements as their “teams” score. These scores could be available in a business’s CRM system, by out-of-the box integrations with platforms like Salesforce.com and Microsoft Dynamics, for example.

Another Microsoft tie-in enclosed a ability to use a height exclusively of a CRM complement and instead record scores directly in Excel worksheets.

FantasySalesTeam also authorised companies to breeze non-sales employees to their teams, including managers, service, operations, selling and financial staff, to boost company-wide collaboration.

Microsoft records that a seductiveness in a product had a lot to do with a formula it was means to achieve, and cited a integrate of box studies to infer that point. For instance, Service Corporation International piloted a program with 130 reps and compared their opening to 700 others. FanstasySalesTeam on normal sealed 88 percent some-more deals during 213 percent a normal agreement value, Microsoft says.

Wireless Zone, meanwhile, saw a 176 percent boost in sum sales, 35 percent boost in specific product sales and a 9 percent boost in distinction in a initial month they ran FantasySalesTeam.

“With Microsoft’s concentration on capability and a mania with patron success, this merger is a good fit. To assistance expostulate adoption of a CRM solutions in fun and artistic ways, we are integrating FantasySalesTeam into a offering,” Bob Stutz ,Corporate Vice President during Microsoft Dynamics CRM pronounced in a blog post. “We trust that motivating users of Dynamics CRM to concentration on their many critical metrics while concurrently augmenting use and adoption can assistance expostulate extensive impact on a customer’s success.”

Microsoft says FantasySalesTeam’s program will be integrated into a possess Dynamics CRM platform, though it will continue to support those who are regulating it with other CRM solutions. And it pronounced it will weigh how to request FantasySalesTeam’s underline set to other areas outward sales in a future.

Founded in 2012, FantasySalesTeam had lifted $1.4 million in outward appropriation from investors including ATX Seed Ventures, Central Texas Angel Network, and Marvel Venture Partners, according to CrunchBase. This year it had sealed on a Series A, that was $750,000 of that $1.4 million. Terms of a understanding to Microsoft were not detailed.

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