Published On: Wed, Apr 22nd, 2020

Marketing information height Adverity raises $30M Series C led by Sapphire Ventures

In a time many of us live in now, we all know a online media expenditure is — to state a apparent — going by a roof. Subsequently, the amount of information regarding to online selling is, equally, reaching stratospheric heights and in new years tech companies like Datorama and, SuperMetrics and Adverity have seemed to give marketeers a data intelligence height to understanding with a welter of spreadsheets and reports required to lane everything.

Last year, Vienna HQ’d Adverity closed an €11 million Series B appropriation turn for its AI-driven height to furnish actionable insights in real-time for marketers.

Today it’s announcing a Series C financing turn of $30 million, bringing a sum volume it has lifted to $50 million. The latest appropriation turn is led by Valley-based Sapphire Ventures . Also participating is Mangrove Capital Partners, Felix Capital, SAP.iO and aws Gründerfonds who have all re-invested in this latest round. 

The Series C appropriation will be used to accelerate Adverity’s business growth, bureau network and RD. Adverity’s clients embody IKEA, Red Bull, Unilever, MediaCom and IPG Mediabrands.

Alexander Igelsböck, CEO and co-founder of Adverity, pronounced in a statement: “Our height plays a essential purpose in assisting enterprises turn agile, lenient digital teams with intelligent insights. It is needed we deposit in elaborating and building new solutions, improving entrance and quality, and tackle a hurdles of information complexity.”

Nino Marakovic, CEO and handling executive during Sapphire Ventures commented that Adverity has “the event to assistance all companies turn some-more data-driven in their marketing.”

In an talk with TechCrunch, long-time Adverity financier Frederic Court of Felix Capital said: “We corroborated them as selling is apropos a scholarship with augmenting complexity, we see this opposite all a consumer investments. Take Farfetch, where there is a dedicated tech group only for marketing. Adverity enables brands and ad agencies to total their selling information and remove comprehension automatically. we report it as carrying a information scientist in a box, where a code can know a selling information and get intelligent insights effortlessly. Their record is really clever and their sales have taken off strongly.”

Speaking to this latest turn of investment, he told me: “We were not fundraising though Sapphire was a really constrained partner. Post COVID-19, e-commerce is going to grow even faster (as we see with Shopify, Amazon and opposite a portfolio) and a association can advantage from this accelerated transition to e-commerce.”

About the Author