Published On: Wed, Mar 29th, 2017

Live from Samsung’s Galaxy S8 press conference


Today’s a categorical eventuality for Samsung. It’s been good over a year given a association denounced a final flagship and, well, a lot has happened to a association in a interim. After several months of recalls and some weird executive scandals, this is a impulse where a association needs to dirt itself off and uncover a universe what helped make it such a smartphone powerhouse in a initial place.

From a looks of a leaks over a past few months, there’s not expected to be many in a approach of surprises — during slightest so distant as a Galaxy S8 and (its rumored bigger sibling) a Galaxy S8+ are concerned. Since Mobile World Congress in February, we’ve seen leaked shots of a handset from all angles, spec sheets and some discerning videos.

The handset looks to take a association a step closer to a dream of corner to corner displays, even going so distant as ditching a earthy home symbol in a process. And a association has already charity adult a satisfactory bit of information on a stirring Bixby intelligent assistant, that enters a swarming marketplace with a few cold tricks.

But Samsung’s never been one to concentration on a singular product. The association expected has copiousness some-more adult a sleeve during today’s event, utterly given how many good will it’s looking to provoke among a heedful open that’s gotten used to discussion a name over pre-boarding announcements.

We’ll be following along live right here, starting during 8AM on a West Coast and 11AM out east. Stay tuned.


Brian Heater
March 29, 20179:07 am

And that’s all she wrote. Stay tuned for a full examination of a new phone. Thanks for tuning in!


Brian Heater
March 29, 20179:06 am

Samsung staff members are station adult now with S8 units for demo. Of course, we’ve already spent some time with a device. You can review all about it here: https://techcrunch.com/2017/03/29/samsung-galaxy-s8-reveal/ It’s a constrained new phone from a company, one that doesn’t reason behind on new features, while not pulling a bounds on things like battery life for apparent reasons. 


Brian Heater
March 29, 20179:06 am

Samsung staff members are station adult now with S8 units for demo. Of course, we’ve already spent some time with a device. You can review all about it here: https://techcrunch.com/2017/03/29/samsung-galaxy-s8-reveal/ It’s a constrained new phone from a company, one that doesn’t reason behind on new features, while not pulling a bounds on things like battery life for apparent reasons. 


Brian Heater
March 29, 20179:03 am

“Do What You Can” is a new strangely humbling tagline for a company. 


Brian Heater
March 29, 20179:02 am

And now (and I’m not creation this up) there’s a video of an ostrich using by a savannah in a Gear VR headset to a balance of Elton John’s “Rocketman.”


Brian Heater
March 29, 20179:01 am

And it’s S8 video time. So, some sum — date (April 21), nonetheless no pricing. That will be adult to carriers to decide. 


Brian Heater
March 29, 20179:01 am

Looks like we’re jacket up. DJ Koh is behind onstage, with a bit some-more humbleness. And customarily as he was jacket things adult — a brief shade error. Because it wouldn’t be a Samsung eventuality nonetheless a technical problem or two. 


Brian Heater
March 29, 20179:00 am

I will contend that it’s one of a best demos we had of a device in this bizarre hybrid category. Plugging a S8 into a desktop turns a Android knowledge into a some-more full desktop knowledge protracted by a winding guard and a bluetooth rodent and keyboard. Even so, it’s tough to picture too many genuine universe box uses for a product like this — as many other destroy hybrid inclination and concepts have shown us in a past. Pour one out for a dearly over Palm Foleo. 


Stefan Etienne
March 29, 20179:00 am


Brian Heater
March 29, 20178:59 am

The throng is disproportionately vehement about this one.  


Brian Heater
March 29, 20178:56 am

The association is embracing a prolonged station niche dream of powering a desktop with a phone. 


Brian Heater
March 29, 20178:55 am

And now it’s time for a weirdest proclamation of a show. Samsung DeX. 


Brian Heater
March 29, 20178:55 am

Everyone is holding adult their new 360 camera, like a world’s dorkiest stone concert. Look for about 8 million versions of this impulse entrance to a YouTube tech channel nearby you. 


Brian Heater
March 29, 20178:55 am

“At Samsung, we trust that 360 is a destiny of storytelling.”


Stefan Etienne
March 29, 20178:54 am


Brian Heater
March 29, 20178:52 am

And Samsung’s going all Oprah, handing out units to a press.


Stefan Etienne
March 29, 20178:51 am


Brian Heater
March 29, 20178:51 am

We’re removing a livestreaming demo. A bit of a check and a calm positively doesn’t demeanour like 2K, nonetheless it’s a flattering considerable live 360 demo for what will expected be a comparatively inexpensive camera. 


Brian Heater
March 29, 20178:50 am

The new camera can fire in 4K and can livestream in 2K. 


Brian Heater
March 29, 20178:50 am

The company’s Gear 360 VR camera is removing what looks like a flattering estimable update, however. It’s got a new form cause that moves a battery down to a incomparable grip. 


Brian Heater
March 29, 20178:50 am

The company’s Gear 360 VR camera is removing what looks like a flattering estimable update, however. It’s got a new form cause that moves a battery down to a incomparable grip. 


Brian Heater
March 29, 20178:48 am

Otherwise, it seems like a headset stays unchanged. 


Stefan Etienne
March 29, 20178:48 am


Brian Heater
March 29, 20178:48 am

Samsung is also operative with calm providers like Buzzfeed to pierce new video calm to a VR ecoystem. 


Stefan Etienne
March 29, 20178:48 am


Brian Heater
March 29, 20178:47 am

Oculus is also operative with a association to rise apps for a headset that take advantage of a new suit controller. 


Stefan Etienne
March 29, 20178:47 am


Brian Heater
March 29, 20178:47 am

The association is adding a motion-sensing controller to a headset. We saw a marginal announced behind during MWC. The association has combined it in tandem with Oculus (like a headset itself). 


Brian Heater
March 29, 20178:46 am

And it’s appendage time. Looks like we’re removing a rise of a new Gear VR offering. 


Stefan Etienne
March 29, 20178:45 am


Brian Heater
March 29, 20178:45 am

Those headphones arrive as a outcome of a company’s new merger of Harman. And, of course, it means that a S8 and S8+ have a headphone jack. 


Brian Heater
March 29, 20178:44 am

The S8 is nearing on a 21. And a handset will boat with AKG headphones (a $99 value according to a company).


Brian Heater
March 29, 20178:44 am

All right, time for launch info!


Brian Heater
March 29, 20178:43 am

The association is also rising a Connected Home Router as partial of that play. A Bixby-enabled Echo-competitor can’t be too distant behind. 


Brian Heater
March 29, 20178:42 am

The association has combined Connect, an app that finally starts sketch together a company’s innumerable connected inclination and appliances in an try to emanate a cohesive ecosystem. 


Brian Heater
March 29, 20178:42 am

Bixby’s genuine play, however, is a connected home. This is a commencement of a company’s play during things like Amazon’s Echo and Google Home.


Brian Heater
March 29, 20178:41 am

Bixby will also be heavily integrated with third-party apps like Google Music. 


Brian Heater
March 29, 20178:41 am

Bixby’s Home underline is a flattering customary presentation center, nonetheless it utilizes users’ robe to offer adult a many applicable info around cards — things like weather, traffic, news, etc. 


Brian Heater
March 29, 20178:41 am

Bixby’s genuine torpedo underline in this early stage, however, is indeed picture related. The association has been operative with third-party developers to offer adult picture hunt with a camera. Users can take a print of something and Bixby will go to work looking for it, identical to record Amazon has charity in a past  — and a stirring scandal of section and trebuchet shops’ common existence. 


Brian Heater
March 29, 20178:37 am

Bixby will prompt a user when it needs some-more contextual information over what’s already charity in a app, portion adult opposite choices associated to a command. 


Brian Heater
March 29, 20178:36 am

“Bixby understands context. It know what’s function on your screen, that allows we to seamlessly pierce from voice to text.


Stefan Etienne
March 29, 20178:36 am


Brian Heater
March 29, 20178:36 am

Remember, a association acquired Viv final year to build a possess Siri competitor.


Brian Heater
March 29, 20178:35 am

All right, now it’s time to speak Bixby, a genuine star of these new handsets. 


Stefan Etienne
March 29, 20178:35 am


Brian Heater
March 29, 20178:35 am

“Technology should make your life easier.” Maybe let’s work on that press discussion WiFi first, Samsung. 


Brian Heater
March 29, 20178:34 am

Samsung is bringing behind iris scanning from a Note. And has changed a fingerprint scanner to a rear. There’s also face scanning, that unlocks a phone with a discerning snap of a user’s face.


Brian Heater
March 29, 20178:34 am

And customarily like that, a association has changed from reserve to security. Really floating past a Note 7.


Stefan Etienne
March 29, 20178:33 am


Brian Heater
March 29, 20178:33 am

The processor, naturally, has been bumped. This time out, it’s 10nm. The association is referring to it as “our” processor, clearly to indicate that it was combined in house, nonetheless keep in mind that a association worked with Qualcomm on a new Snapdragon chips.


Stefan Etienne
March 29, 20178:27 am


Brian Heater
March 29, 20178:27 am

The processor, naturally, has been bumped. This time out, it’s 10nm. The association is referring to it as “our” processor, clearly to indicate that it was combined in house, nonetheless keep in mind that a copany worked with Qualcomm on a new Snapdragon chips.


Brian Heater
March 29, 20178:26 am

Again, a handset is H2O and dustproof, rated and IP68.


Brian Heater
March 29, 20178:25 am

The front-facing camera, on a other hand, has been bumped adult to 8MP. Yes, for improved selfies. 


Brian Heater
March 29, 20178:25 am

The rear-camera is mostly a same as a final generation, nonetheless a association has combined some program enhancements, like multiframe estimate for some-more print options.


Brian Heater
March 29, 20178:24 am

The device has a blessing of a UHD alliance, earnest video closer to what publishers intended. The home button, meanwhile, isn’t left entire. it’s customarily changed underneath a display, still responding to pressure. 


Brian Heater
March 29, 20178:24 am

And a S8 and S8+ are surprisingly gentle in hand, in annoy of their huge shade size. Samsung’s gotten utterly good as jamming a lot of shade into singular genuine estate. 


Brian Heater
March 29, 20178:22 am

And a S8 and S8+ are surprisingly gentle in hand, in annoy of their huge shade size. Samsung’s gotten utterly good as jamming a lot of shade into singular genuine estate. 


Bryce Durbin
March 29, 20178:21 am


Brian Heater
March 29, 20178:21 am

We got some hands on time with a device, and indeed, a association has left a ways toward advancing a record it introduced in a Edge. 


Brian Heater
March 29, 20178:18 am

Seems like a flattering large widen to advise that a S8 is a “new kind of smartphone.” Certainly this isn’t a kind of burst we saw between a flip phone and touchscreen phone. Still, it’s flattering nice. 


Bryce Durbin
March 29, 20178:17 am


Brian Heater
March 29, 20178:17 am

Again, a association is looking behind by a expansion of a smartphone by a decades, from Zack Morris phones, to flip phones to touchscreen devices. “And afterwards time customarily stopped.”


Brian Heater
March 29, 20178:16 am

“The Galaxy S8 will essentially change a approach we correlate with your phone.”


Brian Heater
March 29, 20178:16 am

Now it’s time for SVP Justin Denison to dive a bit deeper into a device. 


Brian Heater
March 29, 20178:16 am

And Samsung customarily suggested a device in all of a excellence on a stage. It’s flattering many accurately what a leaks suggest. Really slick, with scarcely corner to corner displays. And yes, a earthy home symbol is left from a front of a device. 


Brian Heater
March 29, 20178:15 am

Video time. Actually, it’s a video of a video on a phone with a whole garland of bezel. What will we do? Thankfully, it’s a S8 to a rescue with a bezel giveaway phone. 


Brian Heater
March 29, 20178:13 am

“Ladies and gentlemen, acquire to your phone, unboxed.” 


Brian Heater
March 29, 20178:13 am

And a Galaxy S8 and S8+ are finally central after many preamble. “Today it is my good pleasure to betray a phone that will take we over a boundary of what we have famous before and pierce we closer to a things that we love.”


Brian Heater
March 29, 20178:12 am

Koh is deliberating a company’s partnership with Google — expected a bit of a defensive position given a fact that it’s eschewing Assistant for Bixby. 


Stefan Etienne
March 29, 20178:11 am


Stefan Etienne
March 29, 20178:10 am


Brian Heater
March 29, 20178:10 am

Also a brief discuss of a camera, nonetheless it’s transparent a association is going to be focusing large time on Bixby, Samsung’s new intelligent assistant.


Brian Heater
March 29, 20178:09 am

Koh is deliberating a new “infinity display,” that mostly removes a bezels from a new handset and seems to be particularly lacking a earthy home button.


Brian Heater
March 29, 20178:09 am

Koh has run down a story of a company’s phone and given a briefest reserve refurbish yet, relocating right along to a guarantee of a “world nonetheless boundaries” (read: bezels).


Brian Heater
March 29, 20178:08 am

Sorry about that. A bit of a WiFi hiccup, nonetheless we seem to be back.


Brian Heater
March 29, 20178:08 am

“As we all know, it’s been a severe year for Samsung…And now we are here to applaud a new milestone. Not customarily a good device, nonetheless a new approach to knowledge a world.”


Brian Heater
March 29, 20178:04 am

“It’s good to be here in New York City and appreciate we to everybody fasten us in London.”


Brian Heater
March 29, 20178:03 am

DJ Koh is holding a theatre to a really eager crowd. 


Brian Heater
March 29, 20178:01 am

Second video is full on nostalgia. “Across a Universe” cover and tiny children playing, with relatives capturing all on Samsung devices. Consider your heart strings plucked. 


Brian Heater
March 29, 20178:01 am

The crowd’s already going nuts. Samsung loves make-up these things full of fans. 


Brian Heater
March 29, 20178:00 am

Lights are down and some arrange of crazy drumbeat is playing. The company’s uncover a bit of a retrospective of past devices. “This was a phone.”


Brian Heater
March 29, 20178:00 am

All right, here we go!


Brian Heater
March 29, 20177:59 am

“Ladies and gentlemen, a uncover is about to begin. Please take your seats.”


Brian Heater
March 29, 20177:59 am

T-Minus dual mins — assuming, of course, that we don’t run into a same arrange of technical problems as Barcelona. At a really least, during slightest there’s AC in here. Too early for an open bar, nonetheless (I’m told).


Brian Heater
March 29, 20177:56 am

Also, improved WiFi. 


Brian Heater
March 29, 20177:54 am

Oh, and we can follow along right here: http://www.samsung.com/global/galaxy/events/unpacked/ Pop on a Gear VR and it will be customarily like being here in person, customarily with some-more bend room. 


Brian Heater
March 29, 20177:52 am

Veanne and Stefan will be assisting out on a print front, by a way. We’ve managed to bend a approach adult close, with a good view, presumption a friends during Mashable lay down and stop livestreaming a lead adult before a uncover starts. 


Brian Heater
March 29, 20177:51 am

At a really least, a association seems to have nipped a whole criticism thing in a blossom by acknowledging progressing this week that it’s now looking into refurbishing a Note 7. MWC’s large press discussion was strike by a protester, who unfurled a ensign in front of a theatre a few mins in, protesting a company’s rubbish policies. 


Brian Heater
March 29, 20177:49 am

And, of course, we’ll expected flog things off with a final reparation and highlighting of a company’s newly difficult reserve policies. 


Brian Heater
March 29, 20177:49 am

But a association always has a few surprises adult a sleeve. Some leaks have forked to a new chronicle of Gear VR, that wouldn’t be a surprise, given a fact that a final indication was designed privately with a Note 7 in mind. 


Brian Heater
March 29, 20177:48 am

Don’t design too many in a approach of surprises, so distant as a Galaxy S8 is concerned. Seems like we’ve already seen a phone from each angle given a association announced a proclamation behind in Feb during MWC. 


Brian Heater
March 29, 20177:44 am

And we’re in. Much, many incomparable venue than a final integrate of Samsung events. We’re during a ultra-classy Lincoln Center in Manhattan. They customarily have operas here — ideal for a thespian events of a final several months. 

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