Published On: Tue, Aug 11th, 2020

iOS 14 redirects web links from News+ publishers directly to a Apple News app

Apple’s still-in-beta handling systems will automatically route News+ subscribers to a Apple News app when they click on links from a News+ publisher.

In other words, if we click or daub on a couple to a paywalled story published by a News+ partner — including stories from a possess Extra Crunch membership module — iOS 14, iPadOS 14 and macOS Big Sur will take we true to a essay page in a News+ app, even when a couple evidently points to a publisher’s possess website.

Tony Haile (who founded a ad-free subscription news use Scroll)  tweeted about a change this morning, and I’ve been means to replicate it myself.

The knowledge should be informed to (for example) New York Times app readers who, when they click on a web link, are taken true to a essay page in a NY Times app. (In TechCrunch’s case, we beheld that Apple even prompts users to open a News app when they click on stories that aren’t paywalled.)

This addresses one of a some-more frustrating elements of being a News+ subscriber: Although your $9.99 monthly subscription gets we entrance to paywalled stories from publishers like The New Yorker and a Wall Street Journal, we usually get entrance around a News app — not a publishers’ websites. So I’ve mostly seen something we wish to review on Google or Twitter, though instead of clicking a link, we have to open a News app and lane down a story.

So this seems like it should significantly urge a reader experience, even if it competence be a small disconcerting during first. And it usually relates to News+ subscribers, who are opted-in though will have a choice to spin off a “Open Web Links in News” underline in their News settings.

But as Haile noted, publishers might be reduction vehement about a change: “Any vital motive that Apple News+ represents a apart  channel/audience is now gone. This directly cannibalizes a publishers’ core subscription audience.”

Although Apple has not expelled News+ subscriber numbers, there have been several reports — including a Nov 2019 story from CNBC —suggesting that a use has struggled to attract new subscribers after signing on 200,000 users in a initial 48 hours after launch. And Digiday reported that publishers have been underwhelmed with revenue.

macOS 11.0 Big Sur preview

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