Published On: Mon, Apr 6th, 2020

Inside Udaan’s pull to technology India’s B2B sell market

During a recent visit, Microsoft arch executive Satya Nadella reiterated his company’s joining to India and suggested a new account to assistance SaaS startups in a country.

And afterwards Nadella and Anant Maheshwari, boss of Microsoft India, discussed a success story of B2B height Udaan in 3 apart onstage open appearances.

Headquartered in Bangalore, Udaan is a business-to-business e-commerce marketplace founded by former Flipkart executives Amod Malviya, Vaibhav Gupta and Sujeet Kumar. The startup used Microsoft’s giveaway Azure credits to scale in a early days; as in some other markets, Microsoft, Amazon and Google offer giveaway cloud credits in bulk to early, earnest Indian startups in a bid to onboard them and see if their solutions could be applicable to other clients down a road.

More mostly than not, these bets don’t work, though infrequently they compensate off. Udaan, valued during about $2.7 billion after lifting scarcely $900 million from investors like Lightspeed Venture Partners, Tencent Holdings, GGV Capital and Hillhouse Capital, has turn one of Microsoft India’s biggest clients in a final 3 years.

Udaan was founded in 2016 during a tail finish of India’s e-commerce frenzy, when scores of startups that had attempted to build business-to-consumer online selling platforms were surrender defeat.

At a time, really few players — like Power2SME and Moglix (industrial products) and Bizongo (packaging for businesses) — were looking during a business-to-business marketplace in India.


But notwithstanding venturing into a highway reduction traveled, Udaan had desirous dreams. The startup was building a possess logistics network, a herculean charge that even Flipkart and Amazon avoided to a certain magnitude for years, nonetheless it was reaching an assembly that had never sole online.

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