Published On: Tue, Jan 5th, 2021

Hulu’s live TV use gains 14 new channels as outcome of ViacomCBS deal

A new agreement between Hulu and ViacomCBS will move 14 new channels to Hulu’s live TV streaming service, while also renewing a understanding that allows Hulu to lift several CBS promote stations and Showtime. According to ViacomCBS, a new multiyear placement understanding will for a initial time concede Hulu + Live TV subscribers to tide wire networks like BET, Comedy Central, MTV, Nickelodeon, Paramount Network, VH1, CMT, Nick Jr., TV Land, BET Her, MTV2, NickToons, TeenNick and MTV Classic.

With a Hulu agreement in place, a dual tip live TV streaming services accessible in a U.S. will now lift a ViacomCBS channel lineup. Hulu + Live TV is a largest of a two, with 4.1 million subscribers as of Disney’s Q4 earnings. Meanwhile, YouTube TV has 3 million subscribers, as of Alphabet’s Q4 earnings.

ViacomCBS had fake a agreement with Google-owned YouTube TV progressing in 2020, that introduced a same channel lineup and had authorised a pennon to keep carrying CBS promote stations and a reward subscription channel Showtime.

Hulu + Live TV will now also be means to continue to lift CBS stations including CBS Sports Network, Pop TV, Smithsonian Channel and The CW, as good as Showtime .

Offering a ViacomCBS wire lineup to live TV streamers represents a opposite plan than Viacom had in a past, before a 2019 partnership with CBS. In prior years, it authorised a understanding with Hulu to tumble by as good as those with other streamers, like a now-shuttered PlayStation Vue. In a meantime, a association focused on some-more normal carriage agreements with compensate TV operators.

During a initial full year as a newly total company, ViacomCBS in 2020 has followed a opposite course. It got a vital carriage deals finished with Comcast, Dish, Verizon (TechCrunch’s parent), Nextstar, Meredith, Cox and Sinclair, though it also hashed out agreements with YouTube TV and Hulu for incremental revenues.

For streaming use customers, however, these deals aren’t always welcome. While it’s good to benefit entrance to new channels, agreements like this have also resulted in increasing subscription prices. YouTube TV, for example, hiked a cost 30% in Jun 2020 due to a further of a ViacomCBS channels.

Hulu announced in Nov 2020 that it would also lift a prices of a Live TV use to $65 per month starting on Dec 18, 2020, due to a rising costs of programming. It didn’t charge a cost travel to any specific understanding during a time, though it now seems transparent a ViacomCBS-led enlargement of a Live TV use was a cause in that decision.

The ViacomCBS deals with YouTube TV and now Hulu do lift a doubt as to how a association skeleton to attract business to a possess stirring streaming service, Paramount+. The service, that will be an stretched and rebranded chronicle of CBS All Access, is set to launch in 2021. Though ViacomCBS channels are not a usually draw, they do make adult a satisfactory bit of a offering, in further to a library content, CBS channels and strange series, like a new “Star Trek” shows.

“We are vehement to have reached an stretched agreement with Hulu that underscores a value of a absolute portfolio of brands to next-generation TV platforms and viewers,” pronounced Ray Hopkins, president, U.S. Networks Distribution, ViacomCBS, in a matter about a new deal. “Hulu continues to be a good partner, and this agreement ensures that Hulu + Live TV subscribers are now means to suffer a full extent of a heading calm opposite news, sports and party for a initial time.”

ViacomCBS didn’t mention when a new channels would turn accessible on Hulu with Live TV.

CBS All Access to rebrand to Paramount+, enhance internationally in 2021

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