Published On: Wed, Aug 12th, 2020

How Moovit went from event to a $900M exit in 8 years

In May 2020, Intel announced a squeeze of Moovit, a mobility as a use (MaaS) solutions association famous for an app that stitched together GPS, traffic, weather, crime and other factors to assistance mass movement riders revoke their ride times, along with time and worry.

According to a release, Intel believes mixing Moovit’s information repository with a unconstrained car resolution smoke-stack for a Mobileye auxiliary will strengthen modernized driver-assistance systems (ADAS) and assistance emanate a sum $230 billion sum addressable marketplace for data, MaaS and ADAS .

Before he was a member of Niantic’s executive team, private financier Omar Téllez was boss of Moovit for a 6 years heading adult to a acquisition. In this guest post for Extra Crunch, he offers a demeanour inside Moovit’s early expansion strategy, a efforts to grasp product-market fit and explains how fast expansion in Latin America sparked a company’s fast ascent.


In late 2011, Uri Levine, a good crony from Silicon Valley and owner of Waze, asked me to revisit Israel to accommodate Nir Erez and Roy Bick, dual entrepreneurs who had launched an focus they had called “the Waze of open transportation.”

By then, Waze was already in conversations to be sole (Google would finally buy it for $1.1 billion) and Uri was meditative about his subsequent step. He was on a house of directors of Moovit (then called Tranzmate) and suspicion they could use a lot of assistance to grow and enhance internationally, following Waze’s path.

At a time, we was partial of Synchronoss Technologies’ government team. After Goldman Sachs and Deutsche Bank took us open in 2006, ATT and Apple presented us with an suspicion that would change a world. It was so innovative and tip that we had to pointer NDAs and personal noncompete agreements to work with them. Apple was scheming to launch a initial iPhone and indispensable a complement where users could activate inclination from a comfort of their homes. As such, Synchronoss’ batch became unequivocally appealing to a collateral markets and ours became a best open charity of 2006.

After 6 years with Synchronoss while also creation some forays into a margin of entrepreneurship, we was prepared for another challenge. With that suggestion in mind, we got on a craft for Israel.

I will always remember a alighting during Ben Gurion airport. After 12 hours roving from JFK, we was called to a front of a immigration line:

“Hey! The man in a Moovit T-shirt, greatfully come forward!”

For a second, we suspicion we was in trouble, though afterwards a immigration officer said, Welcome to Israel! We are unapproachable of a startups and we wish a universe to know that we are a high-tech powerhouse,” before he returned my pass and pronounced goodbye.

I was totally vacant by his opinion and wondered if we unequivocally knew what we was removing into.

The event in front of Moovit

At initial glance, a numbers seemed unequivocally attractive. In 2012, there were roughly 7 billion people in a universe and usually a billion vehicles. Thus, many some-more people used mass open ride than private and users had to face not usually a doubt of when a ride would arrive, though also what competence occur to them while watchful (e.g., personal reserve issues, weather, etc.). Adding some-more uncertainty: Many people did not know a fastest approach to get from indicate A to indicate B. As designed, mass open ride was a genuine calamity for users.

Uri suggested us to “fall in adore with a problem and not with a solution,” that is what we attempted to do during Moovit. Although Waze had spawned a new travel model and helped revoke trade in large cities, mass movement was a most bigger beast that consumed an normal of dual hours of any day for some people, that adds adult to 37 days of any year*!

What would we do if someone told we that in further to your vacation days, an app could assistance we find 18 additional days off work subsequent year by slicing your travel time in half?

* Assumes 261 operative days a year, 14 prolific hours per day.

the state of open movement around a world

Image Credits: Moovit (opens in a new window)

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