Published On: Mon, Feb 8th, 2016

How Apple Can Improve Its Watch And Boost Sales

Apple isn’t releasing accurate sales numbers, though some consultant digging has led many to trust that sales of a Apple Watch haven’t reached expectations given a launch in open 2015. The company’s annual filing suggested it sole $1.7 billion worth in mercantile 2015, though review that with a iPhone, that sole $32.2 billion value in a fourth entertain alone. That’s a large inequality for a association that’s used to saying lines around a retard for new product releases.

I spent 12 years during Apple — many of my corporate career, in fact. During my tenure, we launched and gathering a song and party verticals and, as a healthy side effect, became closely enthralled in Apple products and processes.

With that knowledge, we have a personal element for all new launches: Wait about 6 months before purchasing a latest tool (particularly in a new product category), as it takes about that prolonged for Apple to work out all a kinks. Usually, a increasing functionality is good value a wait.

Yet even over a six-month point, we haven’t nonetheless purchased an Apple Watch myself. And with rumors brisk around about a Apple Watch 2.0, a element bears repeating: Hold off 6 months before purchasing.

After spending so many of my career focused on Apple, we possess both an insider’s and an outsider’s perspective of what’s function with a watch, and there are several things I’d adore to see grown (or during slightest considered). Here are a few areas in that destiny iterations of a Apple Watch could be softened to assistance strech (and boost) projected sales.

Fashion: The stream Apple Watch is neat and well-spoken compared with other smartwatches, though even as a tech device, it could pull a character pouch further. Fashion attention executives now during Apple, including those from brands such as Yves Saint Laurent and Burberry, have attempted to settle Apple as a lifestyle code by upping a sex appeal. The association is even partnering with conform engineer Hermès.

Although Apple has been successful in these ventures for a many part, a disdainful styles innate out of these collaborations are still too costly for many buyers. Everyone wants to be means to customize her watchbands, not usually those with low pockets.

Apple’s subsequent step, then, should be partnering with some-more inexpensive brands like Target to boost customizability while dwindling a watch’s price. By doing so, Apple would optimize a product by appealing to some-more of a masses.

Back when a iPod Nano came out, for example, Apple not usually combined a new space in a market, though also expelled a product in candy colors that appealed to immature kids in a targeted demographic. Likewise, by charity a simpler, cheaper track to rope customization, unexpected a pool of intensity Apple Watch business expands.

Independence: What people wish many is to not have to lift all their inclination with them. And for a Apple Watch, a faith on an iPhone competence be a biggest flaw. Right now, people still have to lift their phones since of a Bluetooth connectivity that enables a watch’s functionality. Without a phone, a uses are limited.

As it stands, a Apple Watch is no some-more than an iPhone accessory, rather than a possess device. But in a future, a watch, eccentric of any other Apple product, will concede for seamless formation into a user’s personal life. Imagine going for a run and carrying GPS staid on your wrist though carrying to lift your phone, or sitting during an airfield and conference airline notifications ping as moody delays happen.

Although this form of underline is many expected too distant off for a Apple Watch 2.0, it’s still something to cruise relocating brazen as tech like a watch improves. Similar to a change divided from desktop computers, a Apple Watch could browbeat a wearable space in a pierce divided from mobile.

Health: On a some-more unsentimental level, many people are meddlesome in wearables since of a intensity health advantages they provide.

As some-more Americans try to conduct their possess health, apps that guard all facets of wellness grow in popularity. Most Apple products have relied on third-party app developers to emanate this kind of value, though if Apple could lead and expostulate some-more of a creation and health metric analysis, it would give a code nonetheless another rival advantage over other wearable technologies.

Apps that make blood sugarine contrast easier (without skin pricks) or brand heart conflict symptoms would boost a stakes for several companies, such as Fitbit. Apple has an event to be a personality in apps that residence genuine medical problems for genuine people in genuine time.

When it comes to watchful for record to mature, I’m in good company. Steve Jobs famously waited years to squeeze appliances such as a washer and dryer for his home since he wanted a ideal models that would solve his needs and be rarely organic as good as aesthetically pleasing. The same is loyal for me — and, as sales show, apparently for many others — when it comes to a Apple Watch.

I wish to see Apple exercise some of a strategies remarkable above as a Watch evolves over time. In my experience, these 3 approaches would fast attract business who are watchful to see what a Apple Watch will turn and how a wearables space will progress.

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