Published On: Fri, Jan 29th, 2021

Gowalla raises $4 million from GV and Spark for the AR amicable app

The newly resurrected Gowalla wants to comprehend a mobile dreams from a early-aughts in an protracted existence world, and they’ve lifted some new appropriation to make it happen.

The AR startup tells TechCrunch that it has lifted $4 million in seed appropriation co-led by Google’s try arm GV and Spark Capital. Other investors embody Niantic, Upside Partnership, Otherwise Fund, Capital Factory, Form Capital and a horde of angels like Apr Underwood, Leah Culver, Jason Calacanis, John Lilly, Scott Belsky, Dennis Crowley, and Dave and Brit Morin during Offline Ventures.

Gowalla was creatively founded behind in 2009 as a Foursquare competitor, it collected some early traction and fad from investors, lifting only over $10 million, before things petered out a integrate years after and a group was acquihired by Facebook for $3 million. Co-founder Josh Williams, who has brought behind a app with new co-founder Patrick Piemonte, tells TechCrunch he hopes a new iteration can take impulse from a amicable side of TikTok and a height side of Roblox and concede users to “unlock” a universe around them in protracted reality.

Gowalla is being resurrected as an protracted existence amicable app

It’s still flattering misleading what a finish diversion is suspicion it becomes a bit clearer as a app pushes out a early collection of beta testers — that a startup calls a “Street Team” — to find points of seductiveness for a app. Williams contends there are some elements of a app that share similarities with Foursquare’s early iterations, with users removing credit for information they contention as good as badges for completing certain tasks.

Screenshot from Gowalla’s Street Team app. around Gowalla

“The questions that we ask ourselves is as stories is to a timeline, what’s a same homogeneous to genuine universe space and how do we emanate a gamified pity format that has a same ubiquity,” Williams tells TechCrunch.

The Gowalla group doesn’t have any organisation dates lined adult though hopes to share some-more about a contingent launch knowledge in a entrance months and open adult for beta in early summer.

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