Published On: Tue, May 23rd, 2017

Google’s Unique Reach tells marketers when you’ve seen a same ad a gazillion times


We have all suffered a pain of saying a same ad for a BBQ griddle we can’t fit in a unit on a phone, tablet, laptop and work desktop. The duplication is not usually annoying, it’s greedy for advertisers.

At Google’s Marketing Next discussion in San Francisco, a association announced Unique Reach, a new dimensions apparatus that captures a series of times a same person has seen an ad. Unique Reach aggregates impressions opposite devices, campaigns and formats.

Unique Reach measures how many people are shown arrangement and video ads and captures singular users in further to normal impressions per singular user.

Even if a marketer is justified in reengaging a aim patron that has already seen and upheld on an ad, it’s critical that he or she knows they’re reengaging. Intentionality eventually leads to some-more fit ad spend and aloft conversions.

Google says that Unique Reach stating is accessible currently in AdWords. DoubleClick support will be entrance after this year. The underline competence not be adequate to stop advertisers from spamming you, though at-least they will have a metrics to feel guilty about it.

About the Author

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>