Published On: Tue, Nov 24th, 2015

Google To Donate Up To $1 Million Toward Education In Android Pay Charity Campaign


In an bid to kickstart a mobile payments solution, Android Pay, Google this morning announced a holiday debate that will see a tech hulk donating adult to a million dollars toward special preparation projects in partnership with nonprofit DonorsChoose.org. This is a initial time Google has ever worked with an NGO on a mobile payments campaign, a association notes.

However, it’s not a initial time Google has attempted a palm during mobile giving. Several years ago, a company’s possess nonprofit arm, Google.org – that is also now subsidy this new free bid – launched an Android focus called One Today. The thought was to concede users to present $1 to opposite organizations regulating their mobile phone. That app is still around, yet never burst 100,000 installs, indicating small seductiveness from consumers in dedicated apps for mobile giving.

Hopefully, this renewed bid that sees Google creation a donations, instead of consumers, will do better.

According to Google, any time an Android Pay squeeze is done commencement currently by a finish of a year, Google will present $1 – adult to $1 million. The supports will go to support a 6.4 million children in a U.S. preparation complement with special needs, and will be funneled by DonorsChoose.org.

In addition, Google says it will double a concession for each Android Pay squeeze done on Black Friday (Nov. 27).

Like opposition Apple Pay, Android Pay is an NFC-based payments resolution that works on some newer Android devices, permitting consumers to daub to compensate during point-of-sale. This record is already upheld during a series of big-name retailers, including Aeropostale, ATT, BJs, Babies “R” Us and Toys “R” Us, Bloomingdale’s, Express, GameStop, Macy’s, Office Depot, Sports Authority, Staples, Walgreens, Whole Foods, and many others.

In total, there are a million locations around a U.S. that support Android Pay today, says Google.

But of course this free debate is not an wholly free bid on Google’s part. The association wants users to adjust to this new approach of creation payments regulating their mobile phones, that requires a change in behavior. And aged habits can be tough to break. The free debate gives consumers a reason to try to set adult and use Android Pay on their phone, and hits them during a time when they’re expected out doing a lot of selling during brick-and-mortar retailers.

The Android Pay app is available here on Google Play and works on any NFC-enabled Android device using KitKat 4.4 or higher.

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