Published On: Tue, Feb 9th, 2016

Google Reverses Its Decision To Ban Ad Blocking Apps From The Google Play Store

Google appears to have topsy-turvy a progressing preference to anathema ad blockers from a Google Play store – a pierce that had seen a association pulling apps like Adblock Fast and stalling a updates for others, like Crystal’s ad blocker. Now, following an interest from Rocketship, a developers behind Adblock Fast, Google has re-approved and republished a app to Google Play.

The preference represents a change in march for Google, per a position on what arrange of apps a association will concede in a app store for Android devices.

From a source with believe of a situation, TechCrunch schooled during a time of a strange preference that Google had designed to usually support mobile browsers that could retard ads – including those with built-in ad-blocking features, like the Adblock Plus browser, as good as those that supported ad restraint around extensions, as with Firefox, Javelin, and Dolphin browsers.

However, Google had motionless that standalone ad restraint apps distributed around APKs, like Crystal and Adblock Fast, would not be permitted under a new guidelines.

Those apps and others had emerged following Samsung’s introduction of ad restraint support within a possess mobile web browser in early February. The underline worked a lot like how Apple’s Safari supports ad blocking. That is, third-party developers can take advantage of Samsung’s new Content Blocker API that allows them to build apps that work a browser to retard ads and other neglected calm that can delayed down web pages, like trackers.


But there was already some denote that Google might have been debating a preference brazen of Adblock Fast’s reinstatement, as Google’s policy was being inconsistently applied.

While Adblock Fast was pulled, Crystal was merely slowed down, for instance – Google blocked a app refurbish from going through, citing a same “violation” of its Android Developer Distribution Agreement as a reason.

In Section 4.4, a association informs third-party developers that they can't meddle with “the devices, servers, networks, or other properties or services of any third-party including, though not singular to, Android users, Google or any mobile network operator.”

As no serve superintendence was offered, influenced developers pronounced they know Google’s ask to meant they should not meddle with Samsung’s web browser.

That preference apparently didn’t make clarity as Samsung’s recover of a ad restraint API indicated that was exactly what a association wanted third-party developers to do.

Rocketship says it submitted an interest final Monday – a day its app refurbish was deserted  – that was before a app itself was pulled from a store on Tuesday.

Today, Rocketship explains what happened since. The association says it perceived an email on Friday observant that Google had supposed a appeal, afterwards a app was republished this morning.

In further to being behind on Google Play, Rocketship was also means to refurbish a app to chronicle 1.1.0, that now extends support adult to Android 4.0 and clarifies a onboarding knowledge for those users who didn’t nonetheless have Samsung’s web browser installed.

As Google flip-flopped on a decision, other ad blockers makers remained some-more or reduction inexperienced by a changeable policy. For instance, Adblock Plus, that expelled a chronicle of a ad blocker for Samsung Browser, tells us they never listened from Google nor had their app pulled.

Crystal also stays online and will expected be means to pull by updates going forward, as well. (We’ve reached out to endorse a tentative refurbish is means to go live.)

Google was not immediately accessible for comment.


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