Published On: Tue, Aug 18th, 2015

Google Pushes Android One To Africa


Google is ramping adult its Android One affordable smartphone module with a pull into Africa. The initial Android One smartphone for a region is being done by OEM Infinix, and is launching in Nigeria today, with Egypt, Ghana, Ivory Coast, Kenya and Morocco removing a device “over a subsequent few weeks”.

The handset, called a Infinix HOT 2 (pictured below), runs Android 5.1 (Lollipop) during launch, though Google says it will be getting a new Android Marshmallow season once that’s released. Users will also get giveaway updates around internal mobile use provider MTN — as Google works to facilitate (and squeeze) informal information skeleton to make a device some-more appealing to its target. The device has an RRP of N17,500 (~$88).

Infinix Hot 2 devices-850

Specs wise, there’s a quad-core MediaTek processor with 1GB of RAM, and models with adult to 2GB of memory. There’s also support for twin SIM, and a operation of colors: black, white, red, blue, and gold. Yes, gold. Android One is not skimping on a bling.

As partial of a program, Google works to revoke smartphone hardware costs by identifying components that will be used and pre-qualifying suppliers for a parts. On a module side it gives OEMs entrance to a Play Store to assistance them supplement locally applicable apps to a devices, as good as automating module updates as it does with Nexus devices.

The wider pull here is of march a landgrab by Google for a subsequent call of mobile Internet users — those most discussed “next billions”, who might live in areas with sketchy connectivity or be labelled out of total mobile information plans. Hence a need to fist costs to revoke a separator to entry. (Facebook has a identical and together pull around swelling entrance to connectivity with a Internet.org beginning — despite that’s come underneath glow for tying a services users can access).

In a blog post announcing a Android One Africa push, Google VP of product management, Caesar Sengupta, said:

Nearly one year ago, Google introduced a Android One module and YouTube Offline in India. Today, 6 countries in Africa — with total populations of 379 million people — join a list of places where Android One phones are sold. We’ve been anxious by a swell and feel shamed by a work that’s left to do. But we demeanour brazen to stability a work with partners to safeguard that people have a good approach to entrance a Internet, regulating it in ways that are applicable and useful.

Google launched the Android One affordability push last summer, targeting OEMs privately creation phones for emerging markets — and targeting a “next 5 billion” smartphone users in a bid to continue expanding Android’s marketshare (which generally hovers around 80 per cent marketshare globally).

The initial Android One smartphone launched in India in Sep 2014, with three more Asian markets (Bangladesh, Nepal and Sri Lanka) charity inclination by December. OEMs creation Android One inclination there embody Micromax, Karbonn and Spice.

For a Africa Android One push, Google says it will also be fluctuating YouTube offline to Nigeria, Kenya, Ghana, and Egypt “in a entrance months”. The underline lets users store videos within a YouTube app for adult to 48 hours so they can watch them after when they don’t have a connection, or when a network they can entrance is too delayed to stream.

Google also announced it’s rolling out a streamlined chronicle of Google Search, tweaked for a faster knowledge on low RAM phones — such as those with 512MB — claiming the feature can revoke information use on a formula page by adult to 90 per cent, and slicing bucket times by adult to a third.

Other mobile players chasing rising markets embody China’s Android OEM Xiaomi, that does use Google services outward China, and is now a small some-more focused on a midst tier and aloft tier smartphone segments, nonetheless pricing a handsets really competitively.

There’s also a wildcard of Finland’s Jolla, that is now entirely focused on a chartering business for its alternative mobile platform, Sailfish, an OS that is concordant with Android apps. This summer a association announced it had cumulative a initial chartering understanding with Indian OEM Intex. The stirring Sailfish-powered handset, a Intex Aqua Fish, is being labelled during reduction than Rs 10,000 ($150).

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