Published On: Tue, Feb 28th, 2017

Google Play now considers user engagement, not only downloads, in ranking games

Google is creation a poignant change to how a app store, Google Play, will work in terms of making the best games some-more simply discoverable by finish users. At the Game Developers Conference, a association announced that it recently tuned a app store algorithms to take into comment user engagement, and not only downloads, in sequence to improved prerogative peculiarity titles, as against to those that are only being commissioned in vast numbers.

For a gaming industry, this change could have a serious impact on how games are marketed, as many publishers often concentration on ad campaigns directed only during removing games onto users’ inclination as a means of removing their titles ranked aloft in Google Play’s charts.

In some cases, those app installs aren’t even legitimate — that is, they’re not organic downloads from finish users, though are instead fake downloads designed to boost a app’s ranking. With a update to a ranking algorithm, this could change, creation it some-more formidable to diversion a charts.

screen-shot-2017-02-27-at-9-09-43-amExplains Google in a blog post out this week:

“…there are many instances when good games don’t get a prominence and courtesy they deserve…This is one of a ways to prerogative quality, that for games means compelling titles with stickiness (strong rendezvous and influence metrics) as good as a some-more normal magnitude like a high star rating.”

The post itself didn’t fact where a algorithm would come into play, given that Google had also concurrently announced a launch of new editorial pages on a Play store, rising after in a month. Here, editors will hand-select titles to be promoted to users, most like Apple does today.

However, Google reliable with us that a algorithm change is indeed directed during a Play Store’s Top Charts, as good as a particular lists by genre.

While conjunction Google — nor a opposition Apple — fact how the ranking algorithms work, both stores have focused heavily on factors like downloads and quickness to establish an app’s placement. Apple is also pronounced to take into comment other metrics, like ratings and reviews, and use statistics. Google is now creation identical improvements, it seems.

The changes were announced alongside a horde of other updates for Android app developers, including a launch of strike-through pricing for using promotions, as good as a new editorial pages.

Featured Image: Bloomberg/Getty Images

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