Published On: Fri, Aug 28th, 2015

Google On EU’s Anti-Competitive Claims: “Concerns Are Unfounded”

We’re a small over 5 years into a EU’s antitrust review of Google, and today’s behind and onward is about Google Shopping results.

Back in April, Europe’s antitrust chief, Competition Commissioner Margrethe Vestager, said:

Our rough perspective in a SO is that in a ubiquitous Internet hunt formula Google artificially favors a possess comparison selling use and that this constitutes an abuse. Our review so distant shows that when a consumer enters a selling associated query in Google hunt engine Google’s selling comparison is prominently displayed during a tip of hunt results.

Google was given 10 weeks to respond to a Statement of Objections (SO), that it has. Clearly, a association doesn’t determine with a commentary of a EU’s review and went by them square by square currently in a blog post by Kent Walker, SVP General Counsel during Google:

We’ve taken severely a concerns in a European Commission’s Statement of Objections (SO) that a innovations are anti-competitive. The response we filed currently shows since we trust those allegations are incorrect, and since we trust that Google increases choice for European consumers and offers profitable opportunities for businesses of all sizes.

The post goes on to flip a book when deliberating a claims that Google was “diverting” trade divided from other selling services and asks a EU what it should do instead: “…the SO doesn’t behind adult that claim, doesn’t opposite a poignant advantages to consumers and advertisers, and doesn’t yield a transparent authorised speculation to bond a claims with a due remedy.”

[Asics Gel Cumulus]

We don’t consider this format is anti-competitive.

This thing will substantially go on for another 5 years, that isn’t indispensably a bad thing. Challenging companies like Google and creation them explain how and since they’re doing certain things is good for consumers. While a association is going to be really heedful and clever given this is a authorised battle, it is engaging to take a peek behind a kimono.

At a finish of a day, Google’s invulnerability when it comes to a EU’s claims of anti-competitive function will be that it behooves a association to make a products and hunt formula a best they can be, since that’s eventually what’s best for selling sites, consumers and Google. The post ends flippantly:

We demeanour brazen to deliberating a response and ancillary justification with a Commission, in a seductiveness of compelling user choice and open competition.

Will a arguments reason up? We’ll see when a EU responds. Probably not, though.

Featured Image: zimpenfish/Flickr UNDER A CC BY 2.0 LICENSE

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