Google Is Closing Google Compare, Its Financial Services Comparison Service

Google is shutting down Google Compare, a comparison site that served adult deals for a range of financial products, including credit cards, mortgages and travel/home word policies.

Google Compare was singular to the U.S. and UK only, and it will disappear from a web by March 23, Google pronounced in a minute to partners — who granted a products for a use — initial performed by Search Engine Land and accurate by TechCrunch.

In a note, Google pronounced that a product has received a good turn of trade from users but, when it came to income and activity, it “hasn’t driven a success we hoped for”. The hunt hulk pronounced it will be “focusing some-more intently” on a AdWords promotion height and destiny opportunities in a ad space, quite around financial services.

Google Compare has been active in a UK given 2012, though it usually began to come together in a U.S. final year. Initially known as Google Advise there, it started out as a apparatus to sell automobile insurance launched final Mar before a association combined mortgages to a smoke-stack in November.