Published On: Thu, Mar 9th, 2017

Google goes after Slack and splits Hangouts into Chat and Meet


Google’s messaging strategy can be confusing, yet if there’s one thing that’s transparent after today’s Cloud Next keynote, it’s that a association is doubling down on a suspicion that Hangouts is a craving product and Allo/Duo are a consumer communications apps.

But now there are a integrate of new wrinkles in a Hangouts story. Google is bursting Hangouts into two: Hangouts Chat, that is clearly gunning for Slack, and Hangouts Meet, that is all about video and audio communications. Those dual are fundamentally a craving counterparts to Allo and Duo.

Meet is now generally available. Hangout Chat is going into Google’s early entrance program.

The stream Hangouts app isn’t going divided usually yet, yet it won’t final forever, either.

Hangouts Chat

The new Hangouts Chat afterwards is all about group messaging. That means a application, that will be accessible on Android, iOS and a web, will offer bedrooms (yep — usually like Slack).

It’ll also offer threaded conversations, something that’s a bit of a holy grail inside discuss apps and that Slack hasn’t utterly polished yet, either. Those threaded conversations, Google’s executive of product government for Drive Scott Johnston told me, are a reason since rising this new Hangouts discuss knowledge took so long. “We schooled a lot from threading Gmail,” he told me. “But it’s also a consistent tuning since everybody is usually so lerned in iMessage and a prosaic ones. That creates clarity in lightweight chat, yet when we need to be means to cavalcade in, it breaks down.”

Google’s possess services are, of course, deeply integrated into a service, too. When we share a record with a room, all of a members automatically get entrance to it, for example. But Google is also bringing in third-party services, as well, and rising a Hangouts height that will concede developers to move in bots and lightweight scripts (based on Google Apps script) to perform opposite tasks. There will also be modernized bots from a likes of Asana, Box, Zendesk and ProsperWork during launch, with some-more entrance in a future.

Google itself is rising a bot that creates it easier to find assembly times to showcase what these integrations can demeanour like.

In further to all of these new features, Hangouts Chat is also getting advanced hunt and a ability to filter conversations by record types.

Hangouts Meet

Hangouts Meet, that done a brief coming in a Google Play store last month, is all about creation meetings easier. “One of a biggest things articulate to a G Suite business about Hangouts meetings is usually how people are spending so most time on removing into a meetings,” Johnston said. “We’re a large believer of automating a full assembly life cycle from bulletin to follow-ups. But assembly value currently is broken by time-to-start. It takes so prolonged to simply get started.”

Unsurprisingly, Meet afterwards tries to make removing into a assembly as easy as possible. Ideally, it’ll usually take one click and you’re in your meeting, either that’s a video or audio one.

It’s a full rewrite of a Hangouts assembly knowledge and will work yet any plug-ins (and Google also promises that it will be lighter on a processor, too, and won’t eat into your battery life or make your laptop’s fans spin during full speed). The group also cut down on a formula distance and promises that meetings will bucket “instantly.”

There are also a few new facilities in Meet, including recording, for example, and a limit series of participants is now 30. The use is also integrated with Google’s Chromebox for Meetings.

By default, each Meet assembly will also come with a dial-in series — and that series has a PIN formula trustworthy to it, so we usually have to click on a series to dial in and it’ll hoop a PIN formula for we automatically.

But why?

So since separate Hangouts into two? “What we found in articulate to a craving customers, they unequivocally suspicion of dual pivotal entrance points,” Johnston said. “One is: usually get me into a assembly — we wish to burst on and have a conversation. And they wish to respond fast to conversations that are going on within their team. So there are dual app entrance points, yet they are a same family.” Over time, though, Chat and Meet will substitute Hangouts.

While Chat and Meet are focused on business users, Johnston concurred that there is always an overlie between consumers and business users. Regular Gmail users often wish to be productive, too, after all. “We know people use Hangouts for work in a consumer space, so it’ll be offering for them,” Johnston said.

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