Published On: Tue, Nov 21st, 2017

Google announces AMP refurbish that will daunt ‘teaser pages’


Publishers have a lot of churned feeling about AMP (accelerated mobile pages), though it’s flattering protected to contend that consumers suffer web pages that bucket faster and are reduction cluttered. What’s reduction protected to contend is that a knowledge on AMP-optimized pages is always improved content-wise. One of a thing AMP sucks during is grabbing readers and vouchsafing them try a site serve after reading an essay and this has been unequivocally frustrating to a lot of sites. Some publications have attempted to get around this by edition dual versions of web pages and joining them together with some kind of “read some-more here” call-to-action on a AMP-optimized page.

This allows sites to have their cake and eat it too by enabling web pages to cocktail adult in AMP-only sections of Google while also tendency visitors to revisit their full site to get a sum experience. This eventually unequivocally sucks for users and Google doesn’t like it either, so now a association announced they’re creation changes over a subsequent few months so that a fuller knowledge gets prioritized and users won’t be opening adult AMP teaser pages.

With this pierce Google is fundamentally vouchsafing publishers know that they can’t have it both ways, and that if they aren’t going to give a full knowledge they’re not going to get a prioritized genuine estate in hunt results. The association fact in a blog post that starting Feb. 1, 2018, it’s going to be a requirement that calm on AMP matches what’s on a publisher’s site.

From afterwards on out, if Google finds out a page is doing so, they usually won’t approach trade to a AMP page. Google reiterates here that function of AMP doesn’t impact altogether Search ranking, though that’s arrange of usually semantics given that we have to use AMP to be in a Top Stories carousel that is always among a initial hunt results.

Google says there are now 25 million domains regulating AMP and that a above unfolding where a AMP page is used as a “teaser” usually constitutes a “small series of cases.”

Featured Image: Justin Sullivan/Getty Images

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