Published On: Thu, Jan 11th, 2018

Google acquired Redux, a U.K. startup focused on audio and haptics

Alphabet, a powerful house of Google, Inc. etc., has sensitively acquired a UK-based startup called Redux, reports Bloomberg.

Redux was founded in 2013 out of Cambridge, and built record that uses vibrations to spin surfaces of phones or tablets into speakers or yield haptic feedback.

The merger is reflected on Crunchbase, and in reliable send of shares within U.K. regulatory filings. Google has done no discuss of a merger as of yet.

Google has been assertive this year with a touchscreen products, primarily a Pixel 2 and a Pixel 2 XL. In fact, analytics organisation Localytics reported that a Pixel 2 and Pixel 2 XL kick out a iPhone X in terms of activations over Christmas.

Redux record could put some-more weapons in Google’s smartphone arsenal as it continues to contest with Apple and other smartphone makers. And afterwards there’s a long-term potential. Just recently Wired wrote about how companies competence use audio to send data, that might be partial of Google’s devise for Redux.

Though Redux’s website has been close down, we can check out a web archive of a site where a association explains a record and mentions that it has 177 sum patents, with 115 of them granted.

Redux is led by a CEO Nedko Ivanov, before CEO of BullGuard, John Kavanagh who hails from IBM and CapGemini, David Gammie, who has before during Plastic Logic, and Nimrata Boora who came from Deloitte and afterwards HiWave Technology.

We reached out to Google and Redux and will refurbish if/when we hear back.

Featured Image: Marcio Jose Sanchez/AP

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