Published On: Mon, Jun 1st, 2020

Global smartphone sales plummeted 20% in Q1, interjection to COVID-19

More gloomy numbers endorse what we already knew: Q1 2020 was genuine severe for an already struggling smartphone category. Gartner’s latest news puts a tellurian marketplace during a 20.2% slip contra a same time final year, interjection in vast partial to fallout from a COVID-19 pandemic.

Every singular one of a tellurian top-five manufactures saw vast declines for a quarter, save for Xiaomi, that saw a slight uptick of 1.4%. The Chinese handset builder got a warn bump, pleasantness of ubiquitous sales. Samsung and Huawei and Oppo all saw double-digit drop-offs during 22.7%, 27.3% and 19.1%, while Apple declined 8.2%. Other companies total for a large 24.2% detriment for Q1.

The reasons are ones we’ve left over several times before, scarcely all regarding to a tellurian pandemic. Chief among them are tellurian stay during home orders and ubiquitous mercantile uncertainly. Issues with a tellurian supply sequence have no doubt been a factor, as well, as Asia was a initial to get strike with a virus.

An already struggling smartphone marketplace takes a large strike from COVID-19

All of this comes in further to an already plateauing/declining smartphone market. Analysts had approaching that a attainment of 5G would assistance branch a waves a bit — but, well, some things happened in there. Notably, Apple’s slip wasn’t as bad as it competence have been interjection to a clever start to a year.

“If COVID-19 did not happen, a businessman would have expected seen a iPhone sales reached record turn in a quarter. Supply sequence disruptions and disappearing consumer spending put a hindrance to this certain trend in February,” Gartner’s Annette Zimmermann pronounced in a release. “Apple’s ability to offer clients around a online stores and a prolongation returning to nearby normal levels during a finish of Mar helped redeem some of a early certain momentum.”

Overall, we think that liberation won’t be immediate for a market. The destiny of COVID-19 still feels mostly capricious as countries have begun a routine of reopening, and a pricey investment still might not be in a cards for many who are struggling to make ends meet. 

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