Published On: Tue, Feb 2nd, 2021

Ford bets on Google Cloud for the digital transformation

Google and Ford currently announced a new partnership around bringing Android Automotive to Ford’s Ford and Lincoln-branded cars, starting in 2023. But during a same time, a dual companies also announced that Ford has selected Google Cloud as a elite cloud provider.

“With Google Cloud, Ford will digitally renovate from a front bureau to a automobile to a production plant floor,” Google Cloud CEO Thomas Kurian pronounced in a press discussion today. “And there are a series of opposite applications, including modernizing product development, improving production and supply sequence management, regulating mechanism prophesy AI for worker training, investigation of apparatus on a public line and other applications.”

Kurian also remarkable that Google and Ford are operative to find new ways to monetize Ford’s information by facilities like upkeep requests and trade-in alerts.

Ford vehicles will be powered by Google’s Android handling system

“At Ford, we’ve got world-class in-house information insights and analytics teams,” David McClelland, Ford’s VP for plan and partnerships, said. “We’ve recruited poignant program imagination and we’re creation good swell in this area. And we’re relocating fast towards commercializing a new self-driving business. And with this news that Thomas [Kurian] and we are announcing today, we’re turbocharging all of that.”

McClelland stressed that Google “brought a whole association to a list for us opposite cloud, Android, Maps and most more.” It’s maybe also no surprise, given Google’s imagination in this area, that Ford is looking to precedence Google Cloud’s AI collection as well. This work will go over a tangible pushing experience, too, and embody work on modernizing Ford’s product development, production and supply chain, as good as predictive upkeep in Ford’s plants.

Like other automobile manufacturers, Ford is also looking to find ways to use a information it collects to emanate a tie to a drivers that goes over a shopping knowledge and (maybe) a occasional upkeep revisit to a dealership. For this to work, it needs to be means to know a business and offer personalized experiences.

Today’s proclamation outlines a bit of a turnaround for Ford, that had formerly banded together with a organisation of other automobile manufacturers with a pithy idea of gripping Google’s purpose in a automotive attention to a minimum. Now, usually a few years later, a dual are entrance together in one of a deeper partnerships in a industry.

It’s also value mentioning that not too prolonged ago, Ford had a low partnership with Microsoft, that supposing a basement of Ford’s Sync technology.

“From a initial relocating public line to a latest driver-assist technology, Ford has set a gait of creation for a automotive attention for scarcely 120 years,” pronounced Sundar Pichai, CEO of Google and Alphabet. “We’re unapproachable to partner to request a best of Google’s AI, information analytics, discriminate and cloud
platforms to assistance renovate Ford’s business and build automotive technologies that keep people protected and connected on a road.”

Ford and Toyota launch consortium to assistance developers build in-car apps

 

About the Author