Published On: Mon, Feb 1st, 2016

Following Apple’s Move, Samsung Rolls Out Ad Blocking To Android Devices


With a recover of iOS 9 final year, Apple introduced support for ad restraint within a Safari web browser. On Sunday, smartphone builder Samsung debuted its possess support for calm and ad restraint in a default web browser commissioned on a Android smartphones. The update, that is rolling out now to inclination regulating Android Lollipop or higher, works in a identical approach as ad restraint on Apple’s iOS 9.

That is, it allows third-party developers a ability to build apps that that will retard distracting and forward ads on a mobile web, as good as frame out additional calm from web pages, permitting them to bucket faster and devour reduction data.

These apps are done probable by approach of Samsung’s new Content Blocker prolongation API nearing in the latest chronicle of a Samsung Internet Browser. That means Samsung owners will have to be regulating a company’s possess browser, not a third-party browser like Google Chrome, in sequence to take advantage of a new functionality.

That’s still a large intensity assembly for a technology, however – the Google Play Store reports a Samsung browser has over 10 million (but underneath 50 million) downloads. And this is usually those who have sought it out – a app is pre-installed on Samsung devices.

However, distinct on iOS where Safari dominates – Net Applications‘ information indicates that Safari has over 34 percent of a mobile browser marketplace – on Android phones, Google’s Chrome is still the top choice. It has a 41.57 percent share of a sum market, interjection to a ties with Google’s Android OS.

The further of a calm restraint API makes Samsung a initial vital Android smartphone builder to deliver ad blocking, after Apple’s ground-shaking proclamation that shortly saw ad blockers climbing to a tip of a App Store charts, and had web publishers endangered about a impacts to their bottom lines.

That being said, the fervor around ad restraint has died down in new weeks, though consumers’ restlessness with a mobile web and a ad-crammed pages has not. Other initiatives are also underway that take a opposite angle on creation a web some-more serviceable on mobile devices, including Google’s sped-up, mobile-friendly websites built by approach of a AMP Project. Meanwhile, Facebook now offers “Instant Articles” on a amicable network, that are pronounced to load adult as most as 10 times faster than a mobile web.

adblock-samsung

Soon after Samsung’s announcement, ad blocker makers launched versions of their apps for upheld Samsung phones. This includes Crystal and Adblock Fast, that were among the first out of a gate. The latter claims over 200,000 users for a app that’s also live on Chrome, Opera and Safari. It offers 7 optimized filtering manners that make websites run, on average, 51 percent faster, a association says.

Crystal offers a identical filter list, and blocks tracking technology, malware and amicable networking annoyances, while also charity users a ability to support sites that heed to the Acceptable Ads criteria by permitting non-intrusive advertising.

Expect some-more to follow. The doubt now will be either or not Samsung owners will rush to implement these applications, as a iOS assembly once did. Even if they don’t uncover adult in droves, a pierce by Samsung, that had a 22.2 percent share of a smartphone marketplace in 2015, could see other Android smartphone makers doing a same, as a tech could be seen as a rival advantage.

The longer-term impact, in that case, would hopefully be a web edition ecosystem that offers some-more honour for website visitors’ time and attention.

Featured Image: Bryce Durbin

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